These paper-made products were not just made for fun. Using the inexpensive and easily accessible material, many brands have attempted to make the statement of being environmentally conscious. Brown paper has somehow managed to gain the positive connotation of eco-friendly, since it has an unprocessed and organic appeal and is also recyclable and biodegradable. This is why many companies are incorporating cardboard crafts into packaging or ad campaigns. Not only are cardboard-made products creative and visually intriguing, but they also give off an eco-conscious impression to consumers.
Aside from marketing purposes, cardboard creations are popular because they provide consumers with the satisfaction of being ecologically responsible. Many brands are finding that when creativity is properly injected, cardboard can be a hit -- they effectively draw in attention with the green factor and appear unpretentious.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
