Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

These Paper-Made Products Serve Multiple Motives

 - Jul 29, 2013
These paper-made products were not just made for fun. Using the inexpensive and easily accessible material, many brands have attempted to make the statement of being environmentally conscious. Brown paper has somehow managed to gain the positive connotation of eco-friendly, since it has an unprocessed and organic appeal and is also recyclable and biodegradable. This is why many companies are incorporating cardboard crafts into packaging or ad campaigns. Not only are cardboard-made products creative and visually intriguing, but they also give off an eco-conscious impression to consumers.

Aside from marketing purposes, cardboard creations are popular because they provide consumers with the satisfaction of being ecologically responsible. Many brands are finding that when creativity is properly injected, cardboard can be a hit -- they effectively draw in attention with the green factor and appear unpretentious.