Although beer purists might argue that carbonation can't be maintained in cardboard kegs, this new design by Australian student Thomas Hussey might prove them wrong.
These four-liter cardboard kegs are less costly and more environmentally friendly than bottles, traditional kegs, or cans.
As proof of the design quality, the 'Beer Box' is currently in contention for the Australian Design Award in the student category.
Implications - Hussey claims that he wanted to create something that would "reduce the environmental effects, but also reduce cost and provide a marketing benefit." The smart student realizes that it is nice to make something that is eco-friendly, but it is important to interest the consumer market if it is going to be a success.