Spanish bakery Triticum pays special attention to bread packaging. Instead of using loosely hugging paper bags or one-size-fits-all boxes, Triticum uses boxes that are custom designed to each loaf of bread. The cardboard packaging is designed by owner and baker Xevi Remón. Because he himself bakes all the pastries, he knows best which shape or type of packaging would fit which loaf best.
The baguette handle is worth noting. It is incredibly ergonomic in design, as it securely holds multiple baguettes with the least amount of bulk in packaging. This wrap-around baguette sleeve saves materials and reduces waste.
Other boxes by Triticum are designed to leave very little to no space for air inside each box. Instead of wasting space and materials, each box has punched holes that resemble speakers. This allows the bread the breathe while exuding its delicious scent.
Key Themes Behind This Trend
- Custom-fit Packaging
- Bakeries and food companies can explore custom-fit packaging options to reduce waste and increase efficiency.
- Ergonomic Design
- Businesses can incorporate ergonomic design in their product packaging to provide convenience and comfort to their customers.
- Sustainable Packaging
- There is an opportunity for companies to use sustainable packaging materials and reduce waste in their product packaging.
Where This Applies
- Bakery
- Bakeries can adopt custom-fit packaging and ergonomic design to enhance their product presentation and reduce waste.
- Food and Beverage
- Food and beverage companies can explore sustainable and eco-friendly packaging options to reduce their environmental footprint.
- Retail
- Retail businesses can adopt custom-fit and sustainable packaging to provide value to their customers and promote their brand as environmentally responsible.
