Electronic Cardboard Creatures

The AREA + Eco DIY Collection is Endearing and Economical

The manufacturer, the consumer and the planet all win -- where it concerns the AREA+ Eco DIY Collection. Eduardo Alessi has designed these adorable animalistic knickknacks that begin and end their lives with little impact on the environment.

In terms of production, the little cardboard creatures are cut from single sheets of the paper-based material into 2D patterns, reducing potential waste. The appropriate perforations, notches and impressed creases are applied before the extremely compact and lightweight products can be flatpacked and cheaply shipped out.

The recipient is the one who constructs his object from the AREA+ Eco DIY Collection, be it a set of elephant speakers, a deer digital clock, a giraffe table lamp, a rhinoceros pen holder or an owl bookmark. The energy spent on assembly is the consumer's own and the eventual disposal involves recycling.

Eco-friendly DIY Products
The AREA+ Eco DIY Collection exemplifies a trend of consumer interest in eco-friendly products that can also be assembled at home.
Minimal-waste Manufacturing
The production process for the cardboard creatures is a trend in minimal-waste manufacturing, helping to reduce environmental impact and cut down costs.
Customizable Consumer Goods
The trend of customizable consumer goods is exemplified by the AREA+ Eco DIY Collection, allowing consumers to create a unique product while also feeling a sense of ownership and personal attachment.

Where This Applies

Home Decor
The AREA+ Eco DIY Collection appeals to the home decor industry by offering unique and affordable decor items that can be customized and personalized by the consumer.
Consumer Electronics
The trend of DIY consumer electronics, exemplified by the elephant speakers in the AREA+ Eco DIY Collection, presents an opportunity for the consumer electronics industry to offer customizable and eco-friendly products.
Sustainable Manufacturing
The minimal-waste manufacturing trend in the AREA+ Eco DIY Collection highlights the opportunity for the manufacturing industry to reduce environmental impact and cut down on costs through sustainable manufacturing practices.
SCORE
6.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 95%
Activity 95%
Freshness 8%

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