These August 2017 marketing trends showcase a selection of innovative packaging designs, advertising campaigns, and product ideas.
An example of the latter is the brow stamp applicator kit from i-Envy, which makes doing one's eyebrows a whole lot easier. To use the unique product, all one has to do is stamp into the brow powder with the applicator and put it on top of their eyebrows. Once doing so, they can brush out the product so that it's more evenly distributed and looks natural.
Also included in these August 2017 marketing trends is the immersive project that resulted in the transformation of the Taipei subway to promote the Summer Universiade of 2017. To increase excitement for the international sporting event, Easycard Corporation made the subway cars into realistic simulations of different venues.
Top 100 Marketing Trends in August
From Metabolism-Boosting Energy Drinks to Massive Emoji Events:
Riley von Niessen — Aug 27, 2017 — Marketing
100
Nostalgic Food Truck Branding
Grilled Cheese Wonderland's Concept is a Nod to 90s Youth Culture
99
Fast Food Salad Shops
KFC's K Pro is a Healthy Remix on the Famous Fast Food Restaurant
98
High Design Hostels
'Native Hostel' in Austin Was Designed to Normalize Hostel Culture in the US
97
Detachable Underwear Clasps
Blooms Prive Offers Comfortable and Functional Underwear
96
Pillow-Shaped Milk Packaging
This Conceptual Milk Package Presents a Soothing Bedtime Drink
95
Holographic Display Smartphones
RED Has Designed the World's First Glasses-Free Holographic Phone
94
Waste-Reduction Cafes
Handsome Her Features a Wall with Dozens of Mugs to Take To-Go
93
Redesigned Fast Food Chains
Subway Stores Will Now Feature More Modern and Health-Focused Designs
92
Instant Photography Pop-Ups
Polaroid is Marking Its 80th Anniversary with Its First-Ever Pop-Up
91
Regal Jewelry Collections
Yunus & Eliza's Game of Thrones Jewelry Line is Worn on The Show
90
Luxury Botanical Water
SD Watersboten Makes "Herbal Table Water" to Uplift, Relax and Restore
89
Gaming App Pop-Up Cafes
The Candy Crush Cafe Was Hosted Over a Two-Day Period in London
88
Song-Sharing Beer Bottles
The Newest Alcohol-Free Bottles of Miller Beer Instantly Share Music
87
Rooftop Glamping Promotions
Strongbow's Orchard Glampground is in the Heart of Downtown Toronto
86
Ready-to-Mix Cocktail Packaging
PB Creatives Created a Collection of Ready-to-Drink Spirits
85
Modular Takeaway Containers
This Adaptive Container Features Clip-In Attachments as Dividers
84
TV-Watching Retreats
Three Mobile, Samsung and Netflix Launched a 'Bed 'N' Binge' Retreat
83
Resurrected Petite Clothing Collections
Reformation's Petite Line is Now a Permanent Collection
82
Intelligent Vending Machines
Coca-Cola's AI Vending Machine Brings Joy to Purchasing a Drink
81
Multi-Sensory Beverage Pop-Ups
Perrier Flavor Studios Aims to Engage All of the Five Senses
80
Millennial-Targeted Canned Wines
Underwood Re-Imagines Canned Wines for a Chic Audience
79
Video Game Cosmetics Collections
The Shu Uemura x Super Mario Collection is Focused on Playtime
78
Retro Presswork Branding
Un Posto a Base's Visual Identity Spotlights Minimalist Typography
77
Interactive Fast Food Windows
KFC and Robinsons are Celebrating Wimbledon with a Pong Game
76
Barbie Streetwear Collections
'BarbiexMissguided' Introduces Empowering, Inspiring Apparel
75
Immersive Sci-Fi Hotels
Disney's Interactive Hotel Welcomes Fans into the World of Star Wars
74
Anecdotal Fast Food Packaging
The New SONIC Packaging Reveals Illustrations and Brief Stories
73
Tech-Enhanced Sous-Vide Tools
The Nise Wave Schedules and Cooks Pre-Programmed Recipes
72
Product-Inspired Ice Cream Branding
These Häagen-Dazs Ice Creams are Covered in Flavorful Artwork
71
Mobile Nap Trailers
Casper's UK Sleep Tour Introduces a 'Sleepmobile' on Wheels
70
High-Tech Pop-Up Barbershops
The Lynx 'Find Your Magic Shop' in Dublin Includes a "Magic Mirror"
69
Artistic Vacuum-Insulated Bottles
Cask Bottles are Able to Regulate Both Hot and Cold Temperatures
68
Empowering Footwear Stores
This ASICS' Store Concept Helps Consumers Understand Their Own Needs
67
Bad Babysitter Commercials
The T-Mobile 'Babysitter' Ad Takes a Swipe at Verizon's Fees and Taxes
66
Miniature Ice Cream Trucks
Wall's "Snack-Sized" Ice Cream Van Celebrates Its 'Snackable' Range
65
Connected Wine Bottles
Barbadillo's White Wine Bottles Boast the Ability to Interact with Devices
64
Limited Edition Flexible Soaps
Bath & Body Works is Bringing Back Its Shapeable Soaps
63
Retro-Inspired Cocktail Bars
'Dirty Bones' Soho Takes Inspiration From Studio 54 and 70s Glamor
62
Bespoke Wimbledon Beer Pop-Ups
The Stella Artois Vantage Point Was Present at Wimbledon 2017
61
Illusory Headphone Ads
These Ads Cleverly Illustrate JBL Headphones' Noise Cancellation Feature
60
Fast Food Couture Collections
These Design Students Created Clothing from McDonald's Packaging
59
Couture-Inspired Airline Uniforms
Hainan Airlines Presented Its New Uniform at Paris Fashion Week
58
High-Protein Pea Snacks
The Brave Roasted Peas are Made with Vegan Ingredients
57
Wrapping Paper Shopping Bags
This Reusable Shopping Tote's Printed Interior Doubles as Gift Wrap
56
Champagne Cocktail Pop-Ups
Le Crown and Cactus Pub Was Hosted by Chambord in London
55
Denim Hijab Casualwear Campaigns
American Eagle's Newest Campaign Features the Model Halima Aden
54
Quirky Packaged Fish Products
The Pepus Brand Offers Modernized Packaged Fish Goods
53
Coffee Beverage Cookies
The Oreo Dunkin' Donuts Mocha Cookies are a Limited Edition Creation
52
Cake-Filled Chocolate Bars
Nestlé Japan Released a Chocolate Cake Kit Kat Bar
51
Immersive Art Car Events
Toronto's Toyota C-HR Launch Featured a Performance by RALPH
50
Naturally Sweetened Fat-Free Yogurts
Dannon Light & Fit Nonfat Yogurt Has No Artificial Sweeteners
49
TV-Inspired Installations
This Better Call Saul Pop-Up Was Installed in Saul, Gloucestershire
48
Genitalia Care Collections
The Perfect V Offers Cosmetic Products for the Vulva
47
Austrian Cheese Bun Shops
Austrian Cheese Bun Shop Guschlbauer is Opening a Location in Toronto
46
Fried Chicken Smartphones
Huawei's Kentucky Fried Chicken Phone Comes with Branded Apps
45
Tequila Drinking Fountains
For National Tequila Day, Jose Cuervo Created a 'H2Cuervo' Fountain
44
Wedding Day Sweet Treats
This Wedding Gift Box Features a Range of Miniature Patisseries
43
Fembot-Inspired Retail Stores
The Acne Studios Flagship Store in Milan is Futuristic and Feminine
42
Sunscreen Bar Taps
Apotek Hjärtat Equipped Barrio's Rooftop Bar in Stockholm with Sunscreen on Tap
41
Special Gelato Donut Sandwiches
The 'Death & Glory' is Only Available Through foodora Toronto
40
Teen Film Makeup Brushes
The Mean Girls-Inspired Brush Collection Features a 'Burn Book' Case
39
Disney-Inspired Vehicles
The 'Minnie Van' a Four-Wheeled Tribute to Minnie Mouse
38
Immersive Sports Subway Cars
Taipei Transformed Its Subway Cars to Promote 'Universiade'
37
Iconic Reflective Sunglasses Collections
Ray-Ban's Blaze Collection Features Mirror-Like Lenses
36
Functional Dessert Treats
The Njie ProPud Crunchy Granola Chocolate Banana Pudding is Protein-Rich
35
Animatronic Order-Taking Robots
KFC Has Created a Colonel Sanders Robot to Take Drive-Thu Orders
34
Natural Hydration Juice Waters
The Water Works Water Beverages are Completely Natural
33
Dessert-Like Yogurt Flavors
noosa Recently Released Five New Sweet and Dynamic Yogurt Flavors
32
Conscious Team Jerseys
The New Nike and NBA's Jerseys Will Be Made of Recycled Water Bottles
31
Sustainability-Focused Milks
The Arla Organic Free-Range Milk is a More Natural Alternative
30
Artisan Botanical Spritzers
The Blossom Brothers Artisan Wine Spritzers are Refreshingly Crisp
29
On-the-Go Vodka Cocktails
Vrai is a Collection of Refreshing, Vodka-Based Beverages
28
Natural Brow-Thickening Serums
VegaBROW Was Designed to Create Thicker and Fuller Eyebrows
27
Golden Body Rollers
'The Tiger Tail 24K' is an Ultra-Luxury $5,000 Self-Care Product
26
Targeted Miniature Sheet Masks
Kocostar Offers Sheet Masks to Specifically Target Problem Areas
25
Booze-Infused Jams
'Drunk Jelly' Wine-Infused Jam Elevates Any PB & J Sandwich
24
Convenient Eyebrow Stamps
The i-Envy Brow Stamp Makes Filling In Brows a Simpler Process
23
Literal Bamboo Beverage Branding
The Conceptual Bamboo Juice Looks Like a Stick of the Plant
22
Cervical Spine-Supporting Pillows
The ComfortAdjust Pillow Aims to Relieve "Tech Neck"
21
Low-Fat Protein Ice Creams
The Kroger Simple Truth Low Cow Lite Ice Cream is a Healthy Alternative
20
Picturesque Flour Packaging
The Ryazanochka Flour Branding Highlights Beautiful Scenery
19
Hybrid Whiskey Spirits
'Copper Cross Hybrid' Introduces a Blend of Bourbon and Rye
18
Cucumber-Based Instruments
Hendrick’s Gin is Inviting Consumers to Make Music with Vegetables
17
Boozy Big-Brand Ice Creams
The Haagen-Dazs Spirits Collection is Only Available in Canada
16
Metabolism-Boosting Energy Drinks
The CELSIUS HEAT Energy Drinks are Carbonated and Flavorful
15
Spiced Rum Ice Creams
The B'lack Summer Skream' Truck is Serving Up Pitch Black Ice Cream
14
Low-Sugar Protein Yogurts
Chobani Smooth Low-Fat Classic Yogurt is Free of Artificial Ingredients
13
Automotive Ice Creams
The Ford Mustang Ice Cream Sandwich Celebrates the New Muscle Car
12
Ice Cream Poke Bowls
foodora Vancouver Will Offer the Limited Edition 'Twisted Poke Bowl'
11
Record-Breaking Emoji Events
Sony Pictures Set Up a Fun Stunt to Promote The Emoji Movie
10
Self-Serve Boba Tea Bars
MILK+T is the World's First Self-Serve Bubble Tea Flagship
9
Student Technology Promotions
The Apple Back to School Program is Offering Free Beats Headphones
8
Commemorative Commander Watches
Omega's Seamaster Commander Watch Honors 20 Years with James Bond
7
Universal Eye Shadow Shades
The Natural Love Eye Shadow Collection Complements All Skin Tones
6
Reactive Color-Changing Lip Balms
The Winky Lux Glimmer Balm Changes Color Based on the Individual
5
Revitalized Shipyard Illustrations
Pete Reynolds' Drawings Supply an Old Shipyard with Meaning
4
Allergen-Free Snack Bars
The Enjoy Life Foods Baked Chewy Bars are Dessert-Inspired
3
Fast Casual Marinade Products
This Nando's Peri-Peri Marinades is Part of the Brand's CPG Line
2
eCommerce Wine Brands
King Estate Winery Developed NEXT with Amazon for Amazon Wine
1
CG Beverage Displays
This Dynamic Asahi Beer Sign Calls Consumers Over to Look at Products
Related Ideas
Urban Space-Saving Furniture
'Nook' is Adaptable Furniture That Makes Small Spaces Feel Bigger
Fast Food Salad Shops
KFC's K Pro is a Healthy Remix on the Famous Fast Food Restaurant
Car-Inspired One-Off Watches
The Urwerk x Laurent Ferrier Arpal One Watch is Limited to One Unit
3D-Printed Pastry Molds
Dinara Kasko's Awe-Inspiring Pastries Can Now be Made at Home
Gaming App Pop-Up Cafes
The Candy Crush Cafe Was Hosted Over a Two-Day Period in London
Song-Sharing Beer Bottles
The Newest Alcohol-Free Bottles of Miller Beer Instantly Share Music
Ready-to-Mix Cocktail Packaging
PB Creatives Created a Collection of Ready-to-Drink Spirits
Selfie-Friendly Sheet Masks
These Sheet Mask Products Take Inspiration From Social Media Filters
Ice Cream-Filled Donuts
B Sweet Dessert Bar Makes Heat-Sealed Donuts Called 'Halos'
Respiratory Performance Masks
The 'TrainingMask 3.0' Breathing Trainer Improves Lung Performance
Chic UV Protection Activewear
The SPIRITUS Activewear Clothes Have Permanent Odor Protection
Interactive Fast Food Windows
KFC and Robinsons are Celebrating Wimbledon with a Pong Game
Unicorn-Inspired Cannoli Desserts
The Unicornnoli Puts a Rainbow Twist on an Italian Dessert
Childlike Designer Cosmetics
The Moschino X Sephora Makeup Line is Accessibly Priced
Pop-Up Sandal Shops
The Pop-Up Birkenstock Store is Located Inside a Shipping Container
Anecdotal Fast Food Packaging
The New SONIC Packaging Reveals Illustrations and Brief Stories
Coffee-Filled Dessert Cones
Japan's Coffee Cones are the Latest Caffeine Craze
Product-Inspired Ice Cream Branding
These Häagen-Dazs Ice Creams are Covered in Flavorful Artwork
Low-Cost Household Products
'Public Goods' Offers All of Its Minimally Branded Products at Cost
Minimalist Travel Raincoats
The Maharishi Travel Cagoule Jacket Have a Reflective Skeleton Pattern
Headline-Labeled Wine Bottles
Buzzfeed Wine Prints Your Favorite Headline on a Custom Bottle
Restorative Nail Masks
Le Mini Macaron Makes "Masks" to Pamper One's Nails
Deconstructed Sneaker Masks
Zhijun Wang Adapted Nike's VaporMax Sneakers to Be a Face Mask
Truffle-Infused Mud Masks
Estee Lauder's Re-Nutriv Ultimate Diamond Mask is Clarifying & Luxurious
Superhero Cosmetics Collections
The Face Shop X Marvel Avengers Cosmetics Collection is Extensive
Luxury British Soapbox Racers
This Aston Martin Soapbox Racer is Based on the V8 Vantage GTE
Mix-and-Match Makeup Palettes
Make Up For Ever's Artist Face Color Range is Fully Customizable
Antique-Inspired Electric Bikes
The Vintage Electric Cafe Modular eBike Has a Removable Battery
Special Gelato Donut Sandwiches
The 'Death & Glory' is Only Available Through foodora Toronto
Teen Film Makeup Brushes
The Mean Girls-Inspired Brush Collection Features a 'Burn Book' Case
Boxed Beer Coolers
Heineken's COOLERPACK Transforms into a Cooler with Added Ice
Magical Bath Bombs
Lush Cosmetics UK Launched a Color-Changing 'Dark Arts Jelly Bomb'
Animatronic Order-Taking Robots
KFC Has Created a Colonel Sanders Robot to Take Drive-Thu Orders
Shoppable Storytelling Services
'Amazon Spark' is an Inspirational, Shoppable Platform
Opulent Sci-Fi Chess Sets
The S.T. Dupont Star Wars Chess Set Has a $128,000 Price Tag
Sculptural Home Appliances
The FIN Collection Features Chic and Discreet Laundry Machines
Fast Food Loungewear
The McDelivery Collection Promotes McDonald's Presence on UberEATS
Natural Brow-Thickening Serums
VegaBROW Was Designed to Create Thicker and Fuller Eyebrows
Semi-Autonomous Sedans
The Audi A8 is Built With a Luxurious Travel Experience in Mind
Desert-Dominating Sportscars
The Zarooq Motors SandRacer 500GT is Built for the Track and Dunes
Modular Travel Pillows
The 'CORI TRAVELLER' Pillow is Optimized for Rest During Travel
Boozy Big-Brand Ice Creams
The Haagen-Dazs Spirits Collection is Only Available in Canada
Speedy Pizza Surfaces
Nerd Chef's Baking Surfaces Transfer Heat Evenly and Quickly
Activist Card Games
'Cards Against Humanity for Her' Was Made as a Protest to the Tampon Tax
Petite Independent Fashion Sites
Each Piece of Clothing on 'Stature' is Tailored for Petite Women
Collagen Beauty Beverages
'IVI Collagen' is a Japanese-Inspired Collagen Beverage
Illustrated Hip-Hop Ceramics
Etsy's issayissay Shop Offers Musician-Inspired Home Accessories
Fashionable Citrus Packing
'Naranja de Valencia' Elevates the Status of the Valencia Orange
Iconic Cinematic Dialogue Posters
These Movie Screenplay Posters from CutToPosters Celebrate Film
Bumper-Protecting Car Accessories
The 'BumpShox' Car Bumper Guard Prevents Damage from Minor Bumps
Fantasy Wolf Breads
Deliveroo Teamed Up with a Game of Thrones Actor to Make Direwolf-Shaped Bread
Alcoholic Ice Cream Mixes
The Curious Creamery Makes Ice Cream Mixes That Only Need Milk or Water
Self-Serve Shopping Cafes
Alibaba's 'Tao Cafe' Takes the eShopping Experience Offline
Decadent Oversized Doughnuts
The Chocolate Covered Donutella Versace Can Feed Up to Four People
Indulgently Topped Restaurant Menus
The Applebee's 'Topped & Loaded' Menu Upgrades Favorites
Elevated Cheese Branding
THELIVINGFOOD's Vegan Cheese Packaging Features Imperfect Geometry
Allergen-Free Snack Bars
The Enjoy Life Foods Baked Chewy Bars are Dessert-Inspired
Soviet-Style Ice Cream Branding
To Camoe Ice Cream Features Classic Yet Contemporary Packaging
Quick-Flip Breakfast Makers
The 'Flipping' Fantastic' Pancake Makers Quickly Create Seven Servings
Mythical Language Lessons
Duolingo Will Offer Lessons in Game of Thrones' High Valyrian Language
Anime-Themed Ice Cream
McDonald's Japan is Releasing a Pikachu-Themed McFlurry
Functional Fashion Rainwear
The Rain Couture Fashion Raincoats Boast Over 23 Features
Kid-Friendly Cooking Workshops
The Little Chef's Cooking Event Teaches Kids About Proper Nutrition
Tongue-Themed Candy Packaging
These Conceptual Candy Packs Feature a Vibrant Oral Design
Island-Flavored Fizzy Drinks
McDonald's Japan's 'Blue Hawaii McFizz' is Just in Time for Summer
Ice Cream Cone Thrones
Blue Bunny Ice Cream Created an 'Iron Throne' Out of Dessert Cones
Gender-Fluid Product Lines
App Makers Toca Boca Debut Gender Neutral Products for Kids
Rap Album Art Lighters
The Novelty Lighter is Inspired by Jay-Z's Popular 4:44 Album Release
Indulgently Tart Dessert Yogurts
The Greek Gods Seriously Indulgent Yogurts are Premium
Freshly Made Dynamic Sauces
'A Little Bit' Sauces Are Made With a Wide Range of Fresh Ingredients
Fruity Calorie-Free Sparkling Waters
The New Zevia Sparkling Waters Include a Blackberry Flavor
Satisfying Low-Calorie Ice Creams
The New Breyers Delights Low-Fat Ice Creams are High in Protein
Spicy Burger Remixes
McDonald's 'Signature Sriracha' Sandwich is Topped with Kale and Sriracha
Universally Priced CPGs
Brandless Offers Common Household Goods Priced at $3 Each
Specialty Cold Brew Coffees
Artemis Cold Brew Coffee is Made from the Beans of Speciality Roasters
Tall-Sized Athleticwear
Navas Labs Create Eco-Friendly Clothing for Men 6'2'' and Taller
Spice-Infused Coconut Oils
Coconut Oil Creations Upgrade Recipes with Healthy Flavor
Three-Liter Wine Bottles
Champs de Provence Rosé is Now Available in Oversized Packaging
Lifetime Soft Serve Promotions
The 'Golden Arches Cone' Awards McDonald's Soft Serve for Life
Indestructible Seamless Cookware
SOLIDteknics nöni Stainless Saucepans Have No Synthetic Coatings
Luxurious Fantasy Confections
This Game of Thrones-Inspired Cake Costs $25,000
Wild Yeast Beers
Black Project's Collection of Spontaneous Fermentation Beers are Ultra-Exclusive
Frothing Latte Creamers
International Delight's 'One Touch Latte' Transforms Cups of Coffee
AR Cafe Dates
Sendai’s BLUE LEAF CAFÉ is Offering Virtual Dates with Hatsune Miku
Dessert-Inspired Breakfast Cereals
These Post Cereals Bring Back a Retro Flavor and a New Option
Mixed Reality Cognac Displays
Rémy Martin's Alcohol Display Comes to Life with Microsoft HoloLens
High-Performance Shave Creams
The Mavericks SHAVE Shaving Cream is Ideal for Sensitive Skin
Scalable Recipe Sites
The Cinc Platform Makes It Easy To Customize Recipes
Food-Crisping Baking Sheets
The Perforated Nonstick Crisper Pan Enables Even Cooking
Blue Theme Park Milkshakes
Disneyland Now Offers a Raspberry-Flavored 'Cool Dinoco Blue Shake'
Keratin-Based Brow-Enhancing Serums
neuBROW Seeks to Thicken and Define Eyebrows
Decadent Sundae Cups
McDonald's is Introducing Two New Premium Desserts to Its Menu
Rainwater Blonde Beers
Amsterdam's 'Hemelswater' Rainwater Beer is Refreshing and Crisp
Fantasy Location Guides
Googles New Street View Guide Shows Off 'Game of Thrones' Locations
Single-Use Cup Bans
Vancouver's City Council is Considering a Ban on Disposable Coffee Cups
Sparkling Canned Wines
Ramona Sparkling Canned Wine is Blended with Natural Grapefruit Flavors
Cereal-Coated Burgers
McDonald's New Nasi Lemak Burger Boasts a Corn Flake-Covered Chicken Patty
Custard-Infused Frozen Treats
The Sonic Chocolate Chip Cookie Dough Custard Concrete is Indulgent
Sharing-Friendly Chip Packaging
The New Kettle Chips Big Bags Come as a Response to Brexit
Succulent Barbecuing Documentaries
The Barbecue Documentary Looks at Grilling Around the World
All-Natural Queso Dips
'Chipotle' is Developing a Fresh Tex-Mex Queso Dip in its NYC Test Kitchen
Moisture-Balancing Powder Foundations
Antonym Cosmetics is Offering an Organic Powder Foundation
Off-Road GPS Dash Cams
The Magellan TRX7 CS Works in the Car and on Uncharted Routes
Non-Toxic Liquid Eyeliners
This Clean Liquid Eyeliner from W3ll People is Water-Resistant
Gender-Inclusive Subway Greetings
London's Tubes Now Feature a Gender Neutral Announcement Preface
Ghostly Pale Ales
Stone: Ghost Hammer IPA Boasts Floral, Lemon and Tropical Notes
Frothing Charcoal-Infused Masks
The Caolion Pore-Cleansing Mask Seeks to Purify the Skin
Assistive Airline Tags
The KLM Care Tag for Luggage Provides Tips for Travelers Following a Flight
Herbaceous Fruit Beers
Wild Rose Brewery Makes Passion Fruit Beer with Salt and Coriander
Cookie-Based Dessert Contests
The Krystal Oreo Cookie Shakes and Sundaes Offer a Chance to Win
Smart Charcoal Grill Devices
The BBQ Guru CyberQ Cloud Temperature Controller Automates Grilling
Casual Dining Salad Dressings
Olive Garden's Salad Dressings are Available for Purchase
Tropical Cocktail Ales
The Funky Buddha Piña Colada Ale Kicks Off the Living Barrel Series
Portioned Preservative-Free Pies
The Katz Gluten-Free Real Fruit Mini Pies Come in Three Flavors
Celebratory Sci-Fi Ales
Schmaltz Brewing Unveiled a Star Trek Anniversary Ale at Comic-Con