These examples of alcoholic beverage packaging range from coaster-infused wine bottles to glowing gin labels. When it comes to packaging, more and more alcohol brands are embracing solutions that promote convenience over traditional luxury. This is illustrated with the growing prevalence of compact and canned wine offerings along with single serve spirits that would otherwise be available in larger bottles. Standouts include Rosia's boxed rosé cartons which were conceived by Designhore studio, and the Jack Daniels Father's Day gift pack which includes a small bottle of the famed spirit along with an exclusive tumbler for instant enjoyment.
Other alcoholic beverage packaging examples to note include BrewDog's Beer for Girls packaging which celebrates and encourages female empowerment, along with minimalist studio's conceptual Chanel No. 5 champagne bottles which pay tribute to the elegant and timeless fragrance by the luxury French fashion house.
60 Examples of Alcoholic Beverage Packaging
59
Ready-to-Mix Cocktail Packaging
PB Creatives Created a Collection of Ready-to-Drink Spirits
58
Millennial-Targeted Canned Wines
Underwood Re-Imagines Canned Wines for a Chic Audience
57
Wine-Dispensing Handbags
The 'Portovino' Has a Discreet Latch for Dispensing Boozy Beverages
56
Personalized Letterbox Wines
Firebox's Wines Feature a Customized Message on a Bottle
55
Peel-Off Wine Labels
The Packaging for '3 Rios' Features a Peel-Off Label Design
54
Perfume-Inspired Champagne Concepts
minimalist studio Has Created Champagne Inspired by Chanel
53
Coaster-Integrated Beer Bottles
The Dog and Fox Packaging Cleverly Integrates a Beer Coaster
52
Island-Themed Gin Branding
Wild Island Gin Bottles Feature Artistic Watercolor Designs
51
Mechanically Inspired Wines
Magnum Vinhos' Automático Wine Branding Expresses How It Is Made
50
Graffiti-Inspired Beer Labels
2Kids Brewing Co. and Chargefield Created Street Art Beer Packaging
49
Alcoholic Craft Sodas
The Crooked Beverage Co's Drinks Blend a Malt Base with Real Fruit Juice
48
Youthful Gin Bottles
GIN ME 5.0's Vibrant Gin Spirits Embrace Bold Letters and Illustrations
47
Plastic-Packaged Rosé Wines
Electric Rosé Offers a Distinctly Packaged Wine Product
46
Opaque Small Batch Alcohols
Stockyards Gin and Vodka is Portrayed as Luxurious and Homely
45
Boxed Beer Coolers
Heineken's COOLERPACK Transforms into a Cooler with Added Ice
44
Experimental Japanese Whiskies
Suntory's Newest Japanese Whisky Collection is Unique and Exclusive
43
Infused Cocktail Ice Cubes
Herb & Lou's Infused Ice Cubes Makes Your Drink While It Chills
42
Glowing Gin Beverages
Manners Gin is a Unique Beverage That Glows in the Dark
41
Unfiltered Bavarian Lagers
The And Union Neu Black Lager Boasts Minimalistic Packaging
40
Ready-to-Pour Gin Boxes
'Pinkster on Tap' Introduces Sustainable Bag-in-Box Packaging for Spirits
39
Cocktail-Making Pods
Mixallogy Launched a Trio of Organic Powdered Cocktail Mixers
38
Toolbox-Inspired Wine Labels
Grape Garage 32a's Unique Wine Labels Feature Images of Tools
37
Hidden Gin Labels
Hidden Curiosities Gin Features a Double-Sided Label
36
Post-Apocalyptic Wine Collections
The New Line of The Walking Dead Wines are Character-Themed
35
Vibrant Alcohol Brand Shots
The Four Loko Shots are Bold in Flavor and Branding
34
Heart-Shaped Blanco Tequilas
Sangre de Vida Offers Up Uncommon Notes of Pepper and Gunpowder
33
Canned Sparkling Rosé Wines
The House Wine Rosé Bubbles are Perfect for Holiday Entertaining
32
Manuka Honey Wines
Kiwi Manuka's Honey Wine Offers an Upscale Take on Mead
31
Graffiti-Style Champagne Bottles
Champagne House Lanson's Packaging Appeals to a New Generation
30
Cosmic Beer Programs
Vostok Space Beer Aims to be the Premier Brew For Space Travel
29
Angular Tequila Bottles
VIDA's Glass Bottle Design Expresses the Elegance of the Making Process
28
Color-Coordinated Vodka Branding
The Absolut + Pantone Brand Concept Merges Color and Flavor
27
Pull-Tab Cocktail Pouches
WingDing's Wine Cocktail Packaging Features a Hole for a Straw
26
Gender Equality Beer Branding
BrewDog's Beer for Girls Was Made to Highlight Women's Rights
25
Equality Celebrating Vodka Drinks
Skyy Vodka Yyes Celebrates Australia's Same-Sex Marriage Laws
24
Mouth-Refreshing Beverages
'qii' is a Natural Tea Drink That Promises to Improve Oral Health
23
Skateboard-Branded Vodkas
The Palace Ciroc Bottle is Now Available for Sale
22
Caviar-Infused Vodkas
The JCB Spirits Collection Celebrates Luxury in the Form of Spirits
21
Risqué Cider Labeling
Fruit Twerk Ciders Feature Playful, Tongue-in-Cheek Images
20
Upscale Drink Rebranding
B&B Studio Reveled a Luxury New Brand for Firefly Drinks
19
Refreshing Ginger-Infused Ciders
The Shacksbury Spritz Ginger Cider is Beer and Cocktail-Inspired
18
Ready-Made Premium Cocktails
On the Rocks & Beam Suntory Collaborated on Ready-to-Drink Cocktails
17
Femme Fatal Wine Branding
Fatal Wine Features What the Brand Describes as Being 'Femme Fetales'
16
Mythical Vodka Spirits
Firebox's Newest Novelty Vodka is Made from Shimmering "Mermaid Tears"
15
Boozy Christmas Calendars
The Drinks by the Dram Advent Calendars for Christmas are Snifter-Packed
14
Single-Serve Whiskey Sets
This Jack Daniels Father's Day Gift Includes a Tumbler and Small Bottle
13
Representative Wine Fonts
Rascallion Wines Features Playful Branding on Its Products' Labels
12
Floral Neon-Colored Libations
The Hoxton Spirits Pink Gin is Infused with Natural Ingredients
11
Wine-Filled Chocolates
WineBites Makes Wine Chocolate with a Package That Includes Cork Coasters
10
In-Flight Beer Brews
Cathay Pacific's 'Betsy' Enhances the Enjoyment of Beer on an Airplane
9
Canned Smoothie Cocktails
The JUICEBAR COCKTAILS Adult Cocktail Beverages are All-Natural
8
Boozy Ice Lollies
'Wavey Ice' Makes Refreshing Summer Treats with an Alcoholic Kick
7
Beer-Inspired Animations
Artistic Brewery Lagunitas Animates Intoxicated Calls from Customers
6
Cold Brew Beers
Rogue’s Cold Brew IPA is Brewed for 12 Hours and Double Filtered
5
Boxed Chilean Rosés
Designhorse Has Created Rosé Branding Inspired by Flora
4
Canned Decreased Alcohol Ciders
Sheppy’s Cider Has Been Rebranded with a Lower ABV
3
Celebratory Canned Wines
The Scribe Winery Una Lou Rosé is Ornately Packaged and Light
2
Coffee-Infused Beers
The Modern Times Black House Nitro Stout Has Coffee and Coconut Ingredients
1
Canned Pomegranate Margaritas
The 'Pome-Granate-Rita' is a Female-Targeted Flavored Malt Beverage
Related Ideas
Retro-Chic Water Bottles
SMEG and 24Bottles Launched a 1950s-Inspired Hydration Vessel
Slick Whisky Packaging Redesigns
Glenfiddich Debuts a New Visual Identity for Its Packaging
Modernized Whisky Designs
The Macallan Elevates Brand Identity Across its Core Collections
Ultra-Light Premium Whisky Bottles
Johnnie Walker's Blue Label Ultra Boasts a Very Light Bottle
Music Festival-Inspired Alcohol Bottles
Tomorrowland x Absolut Launch Limited-Edition Bottles
Personalized Tequila Bottles
InBarrel Helps Customers Create One-of-a-Kind Bottles
Mini Cocktail Cans
The Cocktail Collection Mini Cans are 100ml and Ready to Drink
Paper Whisky Bottles
Lightweight, Portable Weekender Wheat is Made for Sipping Outdoors
Cartoon-Branded Aluminum Water Packaging
B Water & Beverage Debuts New Disney-Inspired Designs
Exceptional Tequila Packaging Designs
PATRÓN Tequila Unveiled a Bottle and Packaging Redesign
Premium Organic Spirits Packaging
Eight Lands Unveils Its New Organic Speyside Gin And Vodka Looks
High-ABV Sporty Cocktails
BuzzBallz's SoccerBallz Celebrate Countries Playing in the World Cup
Assistive Alcohol Packaging
Strongbow Integrates Assistive Technology Directly onto Its Packaging
Trendy Sobriety Campaigns
Maison Perrier's Sober Chic Campaign Redefines Alcohol-Free Elegance
Miniature Beer Bottles
Carlsberg Created the World’s Smallest Beer to Promote Responsible Drinking
Wine-Shaped Mayo Bottles
Hellmann's Mayonnaise Blanc is Packaged Like the Perfect Gift for Hosts
Canned Cocktail Variety Packs
The Jack Daniel’s & Coca-Cola Flavors Pack Offers Convenience
Beer Packaging Shifts
Moosehead Breweries Will No Longer Offer Glass Bottles for Its Beers
Smashable Whisky Packaging
The 51 Comes with a Hammer to Discover The Glenrothes' Oldest Whisky
NFC-Powered Gift Tags
Bardstown Bourbon Company Enhances Presents with Premium NFC Stickers
Whisky Sample Pouches
Douglas Laing & Co Launched a Try-Before-You-Buy Whisky Campaign
Limited-Edition Glass Bottles
Topo Chico Celebrates its 130th Anniversary with a Vintage Design
Elevated Wine Waters
Executive Beverage Co. Debuts 'Boutique Wine Water' with Zero-Sugar 4.9% ABV
Glow-in-the-Dark Rum Bottles
Bacardí Launched a Limited-Edition Skeleton Bottle for Halloween
Playful Garden-Inspired Gin Bottles
Hendrick’s Gin Released the 'Whimsical Watering Can'
Beer-First Travel Collections
Molson Coors' Lager Luggage Collection Makes Summer Travel Fun
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Celebratory Sparkling Beverages
Welch’s Launches Patriotic Limited-Edition Summer Drinks
Sustainable Drink Packaging Launches
Saint James Unveils New Recyclable Aluminum Bottle Packaging
Paper-Packaged Private Label Wines
The Collective Good Wine Range is Available Now at Target
Modular Beverage Systems
Bevi's Journey Juice and Joss Shots are Available as a Combo
Alcohol Brand Rebrands
The Edinburgh Gin Redesign is Bold and Visually Appealing
Olive Oil Packaging Expansions
Graza Offers Glass Bottles for Its Drizzle and Sizzle Oils
Sustainable Packaging Options
Vetroplas Partners Highlight Refillable, Recycled And Airless Soluti
Margarita-Flavored Alcohol Beverage Expansions
Topo Chico Hard Celebrates National Margarita Day
Curated Seasonal Whisky Releases
The Balvenie Debuted 'A Gift Shaped by the Seasons'
Inaugural Zero-Proof Awards
Bottle Raiders Has Established the Inaugural Zero Proof Choice Awards
Whisky Blind Boxes
DRAM5's Blind Box Experience Surprises and Delights Drinkers
Craft-Style Non-Alcoholic Beers
Darling Drinks Enters the Non-Alcoholic Beverage Market
Single-Serving Non-Alcoholic Slim Cans
Giesen Group Debuts a New Packaging Format
Women-Targeting Low-Alcohol Beers
Beer Girl Brewing Company is Rapidly Expanding Its Operations
Hidden-Message Champagne Labels
Dom Pérignon Introduced Knockout’s Concealed Shield Feature
Generative Art Cognac Bottles
Hennessy and Florian Zumbrunn Collaborated on Special Packaging
Uplifting Artistic Alcohol Packaging
The Absolut Haring Artist Edition Bottle is Optimistic
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Americana Beer Cans
Budweiser Introduces its 'Made of America' Campaign with a Heritage Can Series
Paper-Based Barrier Drink Packaging
Tetra Pak and Sterilgarda Alimenti Partnered on New Packaging
Heritage Grocery Packaging
Bob’s Red Mill Redesigned Its Packaging for Easier Shelf Navigation
Resealable Recyclable RTD Packaging
The Reef RTD is Now Being Offered in a Tetra Pak Container
Lightweight PET Bottle Designs
TricorBraun Introduces Lightweight PET Bottle Solutions
Retro Team Beer Cans
Budweiser MLB Team Cans Feature Vintage Baseball Graphics for Anniversary
Informative Digital Beverage Labels
Pernod Ricard Launched a Packaging Initiative in Singapore
Special Occasion Italian Wines
Good Clean Wine Introduced Three Wine Bundles
Self-Explanatory Non-Alc Beer Cans
Blue Moon's Answer’s on the Can Normalize Non-Alcoholic Choices
Recycled Gin Bottles
York Gin Launched the UK’s First Completely Recycled Gin Bottle
Miniature Aluminum Gin Packaging
Salcombe Gin Miniature Aluminum Bottles are Gifting-Friendly
Altitude-Distilled Spirit Ranges
Davy Dooms Introduced the 'Elevated Spirits Collection'
Alcohol-Free Spritz Refreshments
These New bottlegreen Spritz Drinks Come in Two Options
Reduced Plastic Drink Packaging
This Lucozade Packaging Update Cuts Plastic Use
Beer Brand Artist Refreshes
Terrapin Beer Co. Refreshes Packaging With Artist Collaborations
Convenience-Focused Mini Spirits
Spritz Del Conte Boasts Single-Serve Mini Bottles
Branded Packaging Solutions
Custom Packaging Enhances Product Presentation And Brand Identity
Perfume-Inspired Wine Bottles
Chloe Wine Collection's Limited-Edition Packaging Emphasizes Aroma
Personalized Non-Alcoholic Beverages
Le Fizz by Ghia is Available in Limited-Edition Packaging
Glass-Lined Plastic Beverage Bottles
The KHS Supreme Bottle Delivers Glass-Like Performance
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Recycable Sleeve Labels
Phenix Label Introduced Recyclable Shrink Sleeve Options
Halloween-Themed Alcohol Bottles
Bacardi's Limited Edition Bottle Will Light Up Your Night
Sculptural Whisky Decanters
Artistry in Oak Reimagines the Bottle as a Bronze-Branched Sculpture
Cocktail-Inspired Non-Alcoholic Beers
Athletic Brewing Created a Pair of Cocktail-Inspired Brews
Low-Alcohol Canned Wines
Tuttavia Entices Young Adults Looking for Lighter Alcohol Options
Modernized Beverage Packaging Designs
Seagram's Escapes Debuts New Packaging and Its Latest Flavor
Boozy Christmas Cocktail Packs
The Wonderland 12 Cocktails of Christmas is Available from BrewDog
Italian Lager Packaging Updates
Outlaw Designed the New Packaging for Peroni Nastro Azzurro Beer
Elevated Bourbon Packs
Bourbon County Brand Stout Features Small Format Packaging
Eco-Friendly Rose Wine Packaging
Vinca Organic Pale Rosé Joins the Brand's Aluminum-Packaged Range
Color-Changing Wine Labels
Aldi's Specially Selected Rouge Clair Has a Thermochromic Indicator
Personality-Packed Wines
Mullet Wines are Full of Flavor and Anti-Low-Alcohol Attitude
Design-Forward Champagne Packaging
Simon Porte Jacquemus Collaborates with Veuve Clicquot
Miniature Glass-Free Wine Packaging
The Mud House Mini Box Has 1.5-Liters of Wine
Convenience-Focused Sparkling Water Packaging
Mineragua Debuts a New 12-Pack Bottle Packaging
Aluminum-Free Carton Packaging
This SIG Aluminum-Free Full Barrier Solution Reduces Material Use
Freezable Wine Packs
Packit® Introduces Two New Products with ECOFREEZE® Technology+
Mixologist-Made Canned Cocktails
The Canned Coppa Cocktails Come in Three Flavor Options
Apple Wine Cocktails
The Angry Orchard Canned Cocktail Range Shows Off the Brand's Attitude
NBA-Honoring Alcohol Bottles
Victor Solomon X Michelob ULTRA Unveil a Trophy-Inspired Beer Design
Sustainable Luxury Packaging
Silverhand Estate Pairs Premium Wine with Reusable Packaging
Luxurious Wine Storage Suitcases
VinGardeValise® Has Launched the VinAluminum Wine Suitcase
Gamified Wine Tasting Kits
Vinebox's Card Night Tasting Experience is Made for Playing & Sipping
Elegant Rum Packaging Designs
Zacapa Rum Debuts a Striking Redesign for Its Premium XO Expression
Heritage-Inspired Sophisticated Whisky Packaging
The Glendronach Distiller Highlights Its Elegance
Premium Alcohol-Removed Wines
ARIEL Vineyards Appeals to Savvy, Sober-Curious Drinkers
Adoration-Themed Gin Packaging
The Isle of Harris 'I Love Harris Gin' Bottle Marks Valentine's Day
Audio Experience-Integrated Beverage Packaging
TapTunes, Inc. Has Introduced Virtual Wax
Boxed Low-ABV Wines
Bota Box Breeze Features Full-Flavored Wines and Convenient Packaging
Artistic Beer Packaging
Empyrean Brewing Co. Redesigns Its Core Legends Lineup
Ready-to-Sip Sparkling Canned Wines
Jam Shed Bubbly Rosé is Packed with Effervescence
Creative Collectible Spirits Bottles
Old Log Cabin Distillery Elevates Its Bottle Aesthetic
Craft Beer Brand Redesigns
Goose Island Relaunches the 312 Beer with Chicago-Focused Branding
Affordable Non-Alcoholic Wines
90+ Cellars' First Dealcoholized Sparkling Wines are $12 Per Bottle
Non-Alcoholic Advent Boxes
Søbr Market Curated Three Festive Boxes Featuring Alcohol Alternatives
Eco-Friendly Wooden Wine Cases
Cheval Blanc Opts for a New Eco-Friendly Packaging Design
Premium Boxed Wines
LENA by Maddalena is Offered in Aesthetically Pleasing Packaging
Bespoke Wooden Packaging
Hunter Luxury Elevates Packaging Glenlivet’s Twelve Elements Collection
Modern Can Rebrands
TÖST Beverages is Expanding Its Product Offerings with New Can Format
Portable Cocktail Packets
Mixxers' Premium Packets Share the Taste of Organic Ingredients
Collaboration Irish Spirit Bottles
This Jameson Irish Whiskey Bottle Was Made with Anderson .Paak
Bulk Artisan Cocktail Products
The Drinks Bureau Cocktails are Debuting New Formats
Rum-Based Cream Liqueur Packaging
Ponche Kuba Has Introduced New Eye-Catching Packaging
Illustrated Regional Spirits Labels
L'Eau des Vivants Launches a New Labeled Range
Health-Conscious Bubbly Wines
FitVine Debuts the FitVine Bubbly Rosé Wine with a Functional Bottle
Heritage Beverage Branding
Schweppes Redesign Updates Packaging and Revives the Skittle Bottle
Sophisticated Tequila Packaging Designs
El Mayor Tequila Has Unveiled Redesigned Packaging
Spanish Brewery Anniversary Packaging
Estrella Damm Launches New 150th Anniversary Packing Designs
Refreshed Natural Alcoholic Beverages
101 Cider House Marks Its Anniversary with a Rebranding
Lightweight Wine Bottle Packaging
ALDI and Greencroft Partnered on New Wine Packaging
Warm-Weather Cocktail Sets
el Jimador Spiked Bebidas Expands to Offer a Glass Bottle Format
Limited-Edition Cooler Coats
Aldi Ireland Crafted Summer-Ready Gear with a Wine Chiller Pouch
Spirit-Forward Canned Cocktails
Whitebox and Bruichladdich Launched Four Classic Canned Cocktails
Sustainably Wrapped Gin Bottles
Lind & Lime Gin Launched Reusable Organic Cotton Gift Wrap
Ready-to-Pour Cocktail Gifts
The Deko Cocktails Gift Box Pairs Signature Serves with Garnishes
Mature Refreshment Product Ranges
These ALDI Summer Adult Beverages Come in 20 Options
Passionate Italian Liqueur Packaging
These Disaronno Limited Edition Bottles Mark 500 Years
Aluminum Rosé Bottles
FitVine Bubbly Rosé is Packaged for Active Lifestyles & Outdoor Enjoyment
Tattoo-Covered Beer Packaging
The 2025 8.6 Tattoo Limited Edition Can Has Artwork by Dodie
Dressed-Up Bourbon Bottles
J. Mattingly 1845 Distillery Creates Customized Whiskey for Halloween
Premium Pre-Mixed Cocktails
Coppa Cocktails Come in Shaker-Style Packaging
Canned Espresso Martinis
SABÉ Beverages Boasts an Indulgent Ready-To-Drink Espresso Martinis
Artisan Spirit Cocktail Packs
Dillion's Small Batch Variety Packs Come in Vodka and Gin Options
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Reformulated Bourbon Bottles
Redemption Unveiled Its Next Act Bottle and 46% Bourbon
NFC-Enabled Whiskey Bottles
One Cask at a Time Launched Six Single-Cask Whiskies
Rustic Award-Winning Bourbon Sets
Yellowstone Bourbon Introduced its 2024 Bourbon Giftpack
Minimalist Beer-Eau Labels
Genys Beershine Design Launched By Bold Brands Agency
Glow-in-the-Dark Prescription Bottles
Glowing Relief Packaging Features Photoluminescent Ink
Coastal Wine Kits
Vinebox's Seaside Tasting Wine Kit Highlights Wines with Proximity to Water
Design-Led Beverage Packaging
CREALIS Develops Integrated Packaging Solutions for Alcohol Brands
Rightweight Glass Packaging Solutions
Croxsons Launches the Rightweight Bottle And Jar Range
Artisanal Pour Bottles
The Polished Jar Has Introduced a New Line of Artisanal Pour Bottles
Refined Bourbon Bottle Designs
Bardstown Bourbon Co. Unveiled its New Core Packaging