Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Sheppy’s Cider Has Been Rebranded with a Lower ABV

 - Oct 17, 2017
References: foodbev
The rebranding of Sheppy’s Cider has been done to help keep the brand relevant in the market with consumers who are looking for something that's crisp, refreshing and, above all, innovative. The ciders have been rebranded into canned options over glass bottles for a lightweight design that will help to decrease the brands emissions when it comes to shipping.

The ciders from the brand includes the Vat 14 which is a classic cider with a 5% ABV, while the Vat 07 is a traditional cloud cider with a 4.5% ABV. This makes the ciders perfect for enjoying without having to worry that they contain too high of an alcohol content for those looking to restrict their intake.