Champagne House Lanson's Packaging Appeals to a New Generation

 - Jan 24, 2018
References: thedrinksreport & thedrinksbusiness
Champagne house Lanson's newest release is a limited-edition bottle of its Rosé Label Brut NV featuring artwork inspired by the London borough of Shoreditch. Made as a blend of Pinot Noir and Chardonnay, this elegant and fruit-forward champagne is a popular choice among fans of the brand. Aged for at least three-and-a-half years, this rosé is delicate, fresh and filled with summer notes.

Dubbed 'A Message in the Bottle,' this limited-edition packaging comes adorned with pale pink graffiti-style markings all along the bottle. This special-edition design was done by the champagne house in an effort to attract younger buyers and establish a sense of brand loyalty in them. Lanson has been a major champagne producer for 258 years and credits its continued existence to innovations like this.

A Message in the Bottle will be available for purchase at the Frankfurt and Brussels airports on Valentine's Day 2018, and will then be available in Paris airports from March to April.