Summer season is a traditional time for music festivals, open-air parties and brain-freezing cocktails. That's how the product idea for Wavey Ice, boozy ice lollies, was born. When Alex Situnayake, the founder of the Wavey Ice Brand, decided that he could apply cocktail mixing principals to ice lolly production. The idea quickly took off, and Wavey Ice Lollies appeared at music festivals, beaches and street parties such as Protein block party, Notting Hill Carnival and Brixton Splash.
Now the team is running a crowdfunding campaign to support its online sales, organize its own music events and set up a production line.
Wavey Ice is alcoholic ice pop brand and each piece contains about 5.3% alcohol.
Currently, consumers can choose between three flavors: Watermelon & Vodka, Sour Apple & Gin, and Black Grape & White Rum.