Rascallion Wines Features Playful Branding on Its Products' Labels

 - Nov 6, 2017
References: rascallionwines.co.za & thedieline
Rascallion Wines is a wine brand based in South Africa, which enlisted the creative agency G2Design to create the branding for its wine labels.

Each wine in the collection features a different word front and center, with the font that word is represented in designed to reflect the meaning of the word itself. For example, the wine named 'Aquiver' is featured in a font that appears to vibrate, while the wine named 'Susurrous' is revealed in font that features swirling patterns, to represent the "whispering" or "hum" that this term defines.

These Rascallion Wines first draw the eye with their bold labels, and then further grasp consumers' attention with their use of clever and distinctive branding.