Philanthropy was very much en vogue in 2012, resulting in many varied activism trends. The rise of social media has not only made information on important issues available to all, it has allowed for an easier way to form communities around these issues.
Perhaps the biggest example of online community-fueled activism seen this year is the mass uproar of the Internet that came after SOPA, the government's online piracy act that would, if implemented, change Web forever. The most memorable piece dedicated to this issue is the Oatmeal's hipster piracy meme.
Other amazing examples of activism seen in 2012 include the political graffiti protests that turned potholes in Russia into the faces of some of its government officials to symbolize a lack of concern for the quality of the streets, and meme-based abuse videos that flip the lighthearted nature of Internet humor on its head.
Though all of these micro trends are compelling, our Activism Trend Report is best for you if you're looking to sort through the chaos and find consumer insight in the social good industry.
Top 100 Activism Trends of 2012
From Human Torture Activism to Social Responsibility Charts:
Armida Ascano — Dec 26, 2012 — Social Good
97
Race Re-imagined Damsels
Racially Altered Disney Princesses Touch on Feminist Issues
96
Phone-Enabled Violence Campaigns
Interactive Billboard by NCDV Allows Texters to 'Drag Him Away'
95
Archetype-Condemning Ads
'No One Deserves to Die' Posters Send Complex Message About Lung Cancer
94
Whimsical War-Inspired Accessories
Peace Bronze Fuses Fashion and War Weapons in its Designs
93
Anti-Advertising Street Art
The 'Brandalism' Billboards Reclaim UK Outdoor Areas
92
Elegant Bomb-Recycled Jewelry
Upcycled Jewelry from Saught is Made from Shrapnel
91
Customized Disney Princess Kicks
Etsy User 'Creativity in the Making' Hand Paints TOMS Shoes
90
Bottle Cap Sun Illuminators
The 'WakaWaka' Solar Lamp Provides a Day of Light on a Single Charge
89
Dramatic Slum Imagery
The ‘Dead Traffic’ Series by Kim Thue Captures Freetown
88
Social Responsibility Charts
2012 Social Activism Infographics Shows How Young Folks Can Help
87
Provocative Pistol Photography
'Sons with Guns ' by Hans Proppe Portrays a Shocking Message
86
Altruistic Street Art
Fulton’s ‘Forget to Remember’ Examines Gentrification
85
Controversial Customized Tees
Peace, Progress & Pleasure Creates Political Apparel
84
Socially Conscious Timepieces
The Purchase of a 1:Face Watch Brings Awareness to Global Issues
83
Exposé Prison Photography
Thomas Martin Captures Life in a Burundi Jail
82
Wondrous Wildlife Wardrobes
'Pandamonium' by WWF is a Collection of Chic World Issue Costumes
81
Encouraging Optimist Signage
The Brighter Day Project is Positive Reinforcement for the Public
80
Charitable Cartoon Causes
The Terminally Illin’ Comic Book Stands Up to Cancer
79
Chromatic Awareness Ads
The 'Men In Fight Against Breast Cancer 2012' Campaign is Artfully Hued
78
Reinforcing Positive Road Symbols
'This is a Good Sign' Message Sends Harmony and Relief to Others
77
Offensive Candlesticks
Middle Finger Candles Shine a Light for the Lost and Protest Nuclear Power
76
Repurposed Tin Cans
The Soup Can Caddy Carries Your Summer Essentials
75
Money-Covering Crises Ads
The Amnesty International France Campaign Promotes Personal Donations
74
Amnesty Equation Ads
The Brazilian Red Cross: Plus Sign Campaign Captures Charitable Efforts
73
Wall-Mounted Wishbone Installations
Brood by Kate MccGwire is a Tribute to Slain Chicken
72
Personalizing Health Campaigns
The Kyle Monk 'Faces of Cystic Fibrosis' Photography is Awesome
71
Brutal Bruise Ads
The Ni Putes Ni Soumises Campaign Shows the Color of Violence
70
High Volume Charity Ads
The New Actionaid Speakers Campaign Effectively Delivers its Message
69
Pet-Protecting Men
The 'Show Your Soft Side' Campaign is Purr-fect
68
Beastly Business Paintings
The Tony Taylor Animal Art Promotes Social Change
67
Celebrity Social Campaigns
The Vivienne Westwood ‘No Place Like Home' Project Does Goo
66
Punk Rock Injustice Protests
The Pussy Riot March Video Stands up Against Vladimir Putin
65
Bloody Flow Chart Ads
The Armstrong Foundation Campaign is Dark and Brutal
64
Human Torture Activism Campaigns
LUSH Cosmetics Use Humans to Fight Animal Testing
63
Hero-Inspired Automobiles
The Justice League Kia Cars Fight Against Hunger
62
Decadently Decayed Shoots
The Klaus Pichler ‘One Third' Series Reveals the Rotten Natu
61
Real Life Superheros
Lenny 'Batman' Robinson Dons Dark Knight Garb to Cheer Up Sick Kids
60
People-Power Photography
‘The Occupiers' Series Profiles Activists from Zuccotti Park
59
Commandeered Statue Protests
Amnesty Uses Well-Known Spots in Belfast to Raise Awareness
58
Torn Stamp Ads
The Amnesty International 2012 Campaign Writes a Different History
57
Moving Sewer Snapshots
VICE's ‘Children of the Sewer' Reveals Untold Tragedy
56
Pollution Prevention Toys
The Dorothy No Globes Provide Awareness for Climate Change
55
Lazy Activism Statistics
The Rise of the Slacktivist Infographic is Full of Interesting Info
54
Bomb-Seeking Smartphone Apps
SAPER Explosives Recognition Software Helps Prevent Fatalities
53
Meme-Based Abuse Videos
Sh*t Kids Say Draws from Popular Clips But Has an Important
52
Finger-Formed Piano Ads
The Amnesty International 'Living in Harmony' Campaign is Powerful
51
Aqua-Saving Social Media Campaigns
The 'Close the Tap' Campaign Looks to Preserve Resources
50
Exclusive Savory Meat Clubs
The Savenor's Bacon Society Lets Members Select Prime Pork Cuts
49
Apocalyptic-Provoking Billboards
'Echoes of Voices in High Towers' Makes Berlin Think Collectively
48
Socially Supportive Soles
Bangs Shoes Provides Aid to Those in Need With Every Pair Purchased
47
Guerilla City Buildings
'WEAK' Creates Illegal Architecture to Preserve Chinese Culture
46
Social Good Body Stamps
‘The Temporary Tattoo Project' Makes Socially Responsible Tatt
45
Russian Doll Prostitution Ads
ECPAT USA 'Meet Emma' Child Prostitution Campaign is Touching
44
Politically Charged Fashion Shoots
The Akomplice 2012 Fall/Winter Lookbook is Shot at the 2012 DNC
43
Disease-Fighting Policy Graphs
The 'We Can't End AIDS Until We End the Drug War' Chart is Telling
42
Shocking Supermodel Infograhpics
The Model Alliance Studies Expose Alarming Statistics
41
Activist Super Bowl Billboards
PETA Chicken Wings Ad Discourages Wing-Eating During Games
40
Protestor-Targeted Color Cannons
Indian Police Use Purple Water to Spray Rioters in Srinagar
39
Enchanting Arborial Creations
'Blue Trees' by Konstantin Dimopoulos Advocates Awareness
38
Political Graffiti Protests
Ura.Ru Fixes These Painted Politician Potholes
37
Critter Adoption Charts
The 'How Saving a Pet Might Just Save Your Life' Infographic is Adorable
36
Street Tweet Activism
One Street Tweeter Prints 40 Character Messages Onto Highways
35
Hiding Oil Tanker Ads
The Surfrider Foundation Busted! Campaign Asks for Help to Sue Polluters
34
Human Impact Films
The Globaïa 'Welcome to the Anthropocene' Movie Promotes Protecting Resour
33
Arboreal Musical Installations
The Tree Concert is an Eco-Activist Art Project
32
Truthful Egg-Focused Infographics
This Happy Hen Chart Explores an Ugly Truth Behind Factory Farms
31
NBA Tea Parties
The Hoops for St. Jude Project Brings Two Memphis Grizzly All Stars to Children
30
Socially Connected Activism
The Social Media and Social Change Infographic Explains Modern Means
29
Problem-Solving Road Sign Ads
The One Young World 2012 Campaign Urges Solving Crises at Same Time
28
Environmentally Conscious Duds
'Project Recycling' Sells Sweet Shirts Made from Water Bottles
27
Web-Induced Activism Stats
Social Change by Social Media is Explored in This Infographic
26
Intergenerational Poverty Ads
Girl Hub in Nigeria Promotes Speech Without Words
25
Animal Exploitation Infographics
The PETA Life of a Cow Graph is Heartbreaking
24
Reckless Driving Awareness Games
'Don't Kill the Squirrel' is a Clever Educational Videogame
23
Bear-Patterned Olympic Taxis
The Chengdu 'Panda Cabs' Are a Hit with London Locals
22
Poverty-Preventing Pizza Campaigns
The Hunger Delivery Video Shows How Pizza is Ending Hunger
21
Parental Awareness PSAs
Drugfree.org 'Denial' and 'Enabler' Ads Shift Focus to Parents
20
Eco-Activist Sticky Notes
The Snuk Memo Pad Decorates and Informs About Global Warming
19
Reckless Driving Road Tests
Responsible Young Drivers Shows the Dangers of Texting and Driving
18
Socially Responsible Snail-Mail
The Global Peace-Pal Program Uses Art to Break Down Barriers
17
Talking Animal T-Shirts
Le Sandstone Makes a Fashion Statement & an Ethical One
16
Social Media Bullying Campaigns
Facebook Be Bold: Stop Bullying Canada Unites Against Harassment
15
Emily Hill, Founder of Stop Traffick Fashion (INTERVIEW)
Empowering Employment for Women
14
Male Sports Star PSAs
The '1 is 2 Many' Ad Tackles Violence Against Women
13
Child Marriage Graphics
The 'Girl Effect: A Global Challenge' Infographic Aims to Find a Solution
12
Hipster Piracy Memes
Founder of TheOatmeal.com Matthew Inman Creates the SOPA/PIPA GIF
11
Bronzed Animal Activism
The Surfrider Foundation 'Ocean Armor' Campaign Shows a Lack of Protection
10
Gay Rights Fairytale Classics
The 'Cinderfella' Todrick Hall Video is Adorably Modern
9
Handcrafted Typographic Handsaws
(SUB)PRIME-CUTS Saws by Vault49 Have Multiple Uses
8
Child-Hacked Weapons
The Create a Master-Peace Campaign Encourages Kids to Create Docile Firearms
7
Call-to-Action Celeb Campaigns
The ‘Truth or Dare Live Below the Line' Video Challenge
6
Ape Fundraising Films
The Disney Chimpanzee Movie Helps the Jane Goodall Foundation
5
Dental Phobia Comparison PSAs
Impact Teen Drivers Uses Comedy to Generate Awareness
4
Poverty-Aiding Bins
Toknee by Yash Mevada Aids the Poor by Making Trash Scavenging Easier
3
Gruesome Campaign Videos
Amnesty International Independence Reel Illustrates the World's Cruelty
2
Mobile Dental Units
The Dentassist Will Provide Care for People Around the World
1
Ethically Ambiguous Jewels
The 'Blood Diamonds on the High Street' Infograph will Give You a Pause
Related Ideas
Anti-Slop AI Pop-Ups
Anthropic Took Over a NYC Newsstand to Welcome Slowing Down & Thinking
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Global Social Impact Initiatives
Reckitt Expands Its Catalyst Program in the US
Branded Power Banks
Reale Actives Created a Wireless Battery Pack for Recharging on the Go
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Panda-Inspired Sport Campaigns
Panda Station Dresses Panda Statues in Tracksuits for an Activation
Algorithmic Reset Campaigns
Länsförsäkringar's Algorithm Cleansing Song Brings Positivity to Feeds
Provocative Tequila Campaigns
PATRÓN's ‘Censored Truth’ Sheds Light on Transparency
Creator Community-Focused Platforms
Gap Inc. Has Introduced a New Centralized Program
Fashion-Forward Cultural Infrastructure Initiatives
THE FASH APP Debuts Founding Benefactor Circle
Art-Promoting Campaigns
Beige Billboards Spark a Bold Call to Save Charlotte’s Art Scene
Sustainable Performance Apparel
Craft Sportswear Launches Eco-Conscious Collective Line
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Unhoused Individuals-Supporting Initiatives
Thrive Causemetics & Beauty 2 the Streetz Parttner
Emotive Song Campaigns
Sos Songs Uses Technology to Show How Music Reflects Your Emotional State
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Cultural Power Assessment Tools
M+C Saatchi Group's Cultural Power Index Uses AI for Brand Growth
Social Media Follower-Celebrating Initiatives
Streets of Toronto Marks 600k Instagram Followers
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Inspiring Women-Focused Campaigns
'Computer Science Is Everything' Inspires Future Innovators
Social Insight Tools
Currents AI Turns Social Media Data Into Actionable Business Insights
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
AI Influencer Platforms
Statusphere Raised $18 Million to Scale Micro-Influencer Marketing
Motorsport-Inspired Apparel
Anti Social Social Club and Goodyear Drop Bold Streetwear
Sofa-Centered Marketing Activations
This Sofa Club Activation Encouraged Consumers to Take a Seat
AI Technology-Focused Training Campaigns
The Raspberry Pi Foundation Emphasizes Youth Empowerment
Consumer Insight Engines
Buzzabout Delivers Real-Time Insights From Billions of Conversations
Nonprofit Technology Solutions
Benevolent Tech Launched the Mission Action Pack (MAP)
Creator Economy-Focused Marketplaces
Teespring Marketplace Relaunches Under Parent Company Amaze
Global Misinformation Campaigns
Reuters Utilizes AI for 'Pure News, Straight from the Source'
Impactful Gaming Experiences
Humanity Games Combines Retro Gameplay With Real-World Lessons
AI-Powered Hip-Hop Culture Websites
MTB Entertainment Recently Launched Hip Hop Corners
Satirical Political Campaigns
The Thoughts & Prayers Toilet Paper Campaign Calls Out Inaction
Community-Centric E-Commerce Initiatives
MyCommunity.Today Delivers Accessible Digital Tools
Roblox Popularity Trackers
Rotrends Shows What’s Popular on Roblox and Why
Social Listening Parties
Spotify's Wrapped Party Unites Users for Shared Experiences
Travel Story Visuals
Travel Wrapped Turns Your Annual Journeys Into Shareable Infographics
Community-Powered Social Media Competitions
Palmstreet Has Introduced the Palmie's Choice Awards
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Gamified Crowdfunding Platforms
Tiltify Personal Helps Raise Money with Interactive Tools
Wellness-First Social Networks
Communia Turns Social Media into Social Self-Care
Biotech Body Sculpting
Provital Introduces Metabolism-Driven Body Actives
Expansive Pride Activations
Smirnoff is Amplifying Its Support for the 2SLGBTQI+ Community
Domestic Violence Awareness Campaigns
GlassesUSA.com Joins The National Domestic Violence Hotline
Creativity-Celebrating Social Media Awards
The Instagram Rings Award Honors Exemplary Creators
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
AI-Powered Custom Timelines
X Introduced Its Grok-Powered Custom Timelines Platform
Ethical Soda Brands
Salaam Cola Combines Commercial Success with Social Activism
Future Tech Blogs
Next Horizon Covers AI, Space, Biotechnology And Emerging Technologies
AI-Created Video Feeds
Meta Introduces Vibes as a Social Platform Driven by AI-Generated Posts
Real-Time Alert Tools
HN Alerts Sends Instant Notifications For Trending Hacker News Posts
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
Social Video Intelligence Tools
Gain Actionable Brand Insights With Plot’s AI Video Analysis
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Social Media Automation Tools
Olly 2.0 Boosts Engagement Across 15+ Social Platforms With AI
Digital Accessibility-Focused Media Labs
Infinum Launches the Groundbreaking Empathy Lab Campaign
Women-Targeted Wellness Movements
Her Sovereignty Project Promotes an Alcohol-Free Lifestyle
Community-Centered Rooftop Events
Heineken's Rooftop Revival Turned Building Tops into Social Hubs
Agent-Optimized Internet Features
aron Levie Introduced Agent-Focused Software
Freedom-Theme Streetwear
Denim Tears Ss26 LIBERTAS Collection Uses Statue of Liberty Imagery
Vibrant Creativity Campaigns
Crayola Debuts its 'Creative Acts of Color' Initiative
Consumer Review Platforms
Discover Real Brand Experiences with DapplePot’s Community Insights
Holistic Skincare Branding Initiatives
Ghost Democracy Debuts a Partnership Program and New Collab
Meme Creation Tools
Text2Meme.io Turns Text Into Memes To Boost Social Engagement
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Parental Social Media Alerts
This Instagram Alert Will Let Parents Know of Troubling Teen Searches
Conscientious Tourism Campaigns
Evaneos Advocates Against Overtourism in a New Campaign
Social Networking Hubs
Internet Social Café Lets Users Explore Cafés and Build Online Connections
AI Meme Creators
PicToMeme Turns Images and Ideas Into Viral Memes Instantly
Startup Growth Strategies
The Virality Playbook Shares 350+ Proven Growth Hacks for Startups
Whimsical Desk Rituals
Starbucks Created a Small, Celebratory Post-CNY Activation
Health Data Interpretation Systems
Sahha Debuts Its Groundbreaking Archetypes API Tool
Human-First Marketing Agencies
Alev Digital Prioritizes Human Creativity Over AI-Generated Content
Embedded Safety Networks
‘Ask for Angela’ Builds Retail-Based Support Systems Across Toronto
Brand Motif-Centric Fashion Lines
Anti Social Social Club Debuts Its Spring/Summer 2026 Collection
Social Media Growth Tools
PulseUp.top Simplifies Social Media Management & Business Opportunities
Charitable Influencer-Targeting Campaigns
Puresport Runs the 'Thrift It Back' Campaign
Social Forum Insight Trackers
Snoops.co Helps Businesses Find and Track Opportunities on Reddit
Professional Connection-Promoting Campaigns
TheLi.st Spotlights 10 Minutes of Togetherness
Question-Driven Brand Revisions
NPR Turns its Logo Into Question Words
Environmental Film Platforms
Patagonia Films Emphasizes the Power of Storytelling
Social Analytics Tools
Reddit Reality Check Analyzes User Profiles And Engagement Patterns
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Satirical News Platforms
AI Satire News Transforms Real-Time Updates Into Humorous Content
Empathy-First Loyalty Playbooks
SumUp's CEO Highlights Main Street Tactics For Tech Loyalty
Media Literacy Programs
YouTube x Institute for Strategic Dialogue Launched 'Be Internet Citizens'
Targeted Superpollutant Funding Moves
Google Announces Superpollutant Action Initiative Pledge
Philanthropic Investment Initiatives
Absolutaris Base Launches Global Philanthropy Initiative
Decentralized Social Websites
Surf Enables Creator-Owned Platforms
Real-Time Social Chats
Threads introduces live group chats around major cultural events
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Performance-Based Creator Platforms
Picsart Earn Program Pays Creators Based on Engagement
Discussion Platform Controls
Reddit Introduced Curated Profiles with Granular Activity Controls
Social Engagement Assistants
Popsy Alerts You to Reddit Threads Where You Can Promote Your Product
Social Media Blockers
Antisocial Blocks Social Media, Increasing Focus With Financial Incentives
Philanthropic Media Initiatives
New to The Street Has Introduced For the Causes™
Fundraising Intelligence Tools
StartupSnoop Delivers AI-Collected Fundraising Data In One Place
Accessible Live Event Resources
Attitude is Everything Updates Its Live Events Access Charter
Social Good Peruvian Menswear
Pieta Menswear Combines Style and Social Reintegration
AI Adoption Insights
The 2025 State Of AI Development Reveals Key Industry Trends
Child Abuse-Preventing Campaigns
Prevent Child Abuse America Launches an Important Initiative
Curated Film Selections
The Planet Classroom Network Debuts Nine Short Films in October
Creator Collaboration Platforms
Talen Together Connects Creators With Brands For Sponsorships
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Comprehensive Adaptive Sport Programs
Active Project is a Digital Platform for Adaptive Sports
Human Trafficking Awareness Campaigns
BODYBAR Pilates Runs the BODYBAR Does Good Campaign
Bias Disruption Platforms
Newzentropy Optimizes News To Challenge Biases And Expand Perspectives
Viewing Behavior Insights
yt-history Visualizes Patterns in Your YouTube Viewing Activity
Influencer Discovery Assistants
SocialiQ 2.0 Automates Influencer Research Right on Social Media
Philanthropic Healthcare Initiatives
Toyota Motor North America Boasts the Way Forward Fund
Access-Focused Performing Arts Organizations
SHOWAbility Emphasizes Disability Inclusion
Courtroom-Style Campaigns
CHIMI's the Trial Spring Summer 2026 Examines Performative Culture
Artful Activism Shows
The Snowflake Exhibition by Donald Moffett Explores Abstraction & Activism
Wellness Tracking Apps
Track Well Turns Personal Wellness Data Into Actionable Insights
Digital Fundraising Competitions
Headquarterz Launched the Community Cup
Young Innovator-Honoring Award Initiatives
TNL Mediagene Runs Its Becoming Aces Awards Ceremony
Digital Opinion Platforms
sunnypeaceisland.com Collects Public Feedback on TikTok Policy Issues
Custom News Feeds
AnythingFeed Lets You Build And Share Custom News Feeds Together Today
AI-Powered Animation Tools
Facebook Adds AI-Powered Animation And Restyle Tools
Community Engagement Platforms
Tchop Enables Businesses To Build And Own Online Communities
Online Safety Intelligence
Hawkeye Delivers AI Reporting To Support Safer Digital Interactions
Student Activity Finders
Extracurriculars Helps High Schoolers Discover AI-Powered Activities
Disability Representation-Encouraging Grants
Getty Images Announces a $20,000 Grant Initiative
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Employee Advocacy Tools
Sharekitt Simplifies Employee Advocacy for Product Launches and Events
Verified Opinion Platforms
Pollett Enables Secure, Authentic, AI-Driven Social Polling at Scale
Collective Participation Campaigns
Garnier Launches the Collective for the Planet Program
AI-Powered Scam Alerts
Meta Launches Scam Protection Features Across Its Social Platforms
Social Essay Libraries
Digest Builds Personalized Research Engines For High-Quality Essays
Ethical Influencer Programs
TikTok and 4A's Back the Responsible Influence Certification Program
Government Tracking Platforms
Gov Action List Tracks Government Actions Without Media Noise
Interactive Browsing Tools
Ayapo Turns Web Browsing Into a Social Upvoting Experience
Adaptive Notification Systems
YouTube Filters Push Alerts Based on Recent User Engagement
Multi-Level Cancer Awareness Ads
The United Breast Cancer Foundation is at Times Square