Inspired by traditional road signs, the One Young World 2012 campaign shows that people are capable of "fighting the world's big problems at the same time," as stated by the tag line. It illustrates this by pointing in two different directions. For instance, in one direction a person can learn how to "help the poor" by attending a hunger crisis session while another person can discover how to "help the banks" by visiting a financial crisis session.
The One Young World 2012 campaign was conceived and created by Euro RSCG Zurich in Switzerland. Although a basic series of ads, they send a powerful message that will resonate with many. Art directed by Suzanne Friedli with creative direction by Axel Eckstein, Frank Bodin, the One Young World 2012 campaign was photographed by Lea Fischlin.