The Amnesty International 'Living in Harmony' ad campaign sends a beautiful message in a rather creative way. It depicts the image of a piano using human fingers in place of the classic keys. Not only does this refer to the 'harmony' part of the campaign's tag line, it cleverly uses black fingers to represent the black keys and white fingers to symbolize the white keys.
Conceived and executed by the Grey ad agency branch located in Istanbul, Turkey, the Amnesty International 'Living in Harmony' ad campaign is powerful. It might be surprising to note that racism still occurs in different parts of the world, but at least a difference is still trying to be made. The campaign was art directed by Ismail Koc and Bulent Sengul.
Finger-Formed Piano Ads
More Stats +/-
Eco-Friendly Floating Parks
Customized Deal-Finding Travel Apps
Fermented Alternative Sweeteners
Upcycled Glass-Blown Vases
Reparative Probiotic Masks
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.