The organization TheLi.st, led by CEO Ann Shoket, has launched a research-backed initiative called 10 Minutes to Togetherness. This campaign encourages professionals to spend just ten minutes each day reaching out to someone who has been on their mind, who did excellent work recently, or who might need emotional support.
The 10 Minutes to Togetherness campaign is based on findings that 80% of women in corporate jobs report feeling lonely because of their employment. TheLi.st's practice emerged from research conducted in partnership with Berlin Cameron and BSG, which identified tiny micro-habits that help individuals build supportive communities incrementally.
The 10 Minutes to Togetherness initiative offers additional expert advice through its platform, along with examples of famous women like Shonda Rhimes, Prentis Hemphill, Gabrielle Hamilton, and Suleika Jaouad discussing how they have built their own networks of support through community, healing, chosen family, and creative self-connection.
Image Credit: TheLi.st
Key Themes Behind This Trend
- Micro-connection Rituals
- Small daily outreach habits present potential for platforms that measurably increase employee belonging through repeatable, low-friction social interactions.
- Research-backed Wellbeing Campaigns
- Campaigns Grounded In Empirical Research reveal opportunities for validated programs that tie mental-health outcomes to simple behavioral interventions.
- Public Figures Modeling Support Networks
- High-Profile Leaders Sharing Personal Network Strategies highlight the potential for credibility-driven tools that scale storytelling to normalize help-seeking and community care.
Where This Applies
- Corporate Human Resources
- People-Operations Teams may find opportunity in embedding micro-habit connection practices into talent retention and performance frameworks to reduce workplace loneliness.
- Employee Wellness Platforms
- Digital Wellbeing Providers could be disrupted by offerings that quantify social connection benefits and integrate short daily prompts tied to mental-health metrics.
- Professional Networking Services
- Career-Connection Platforms have scope to evolve beyond transactional networking toward tools that facilitate sustained, emotionally supportive professional relationships.
