The '1 is 2 Many' PSA ad featuring Jeremy Lin, Eli Manning, David Beckham and others is part of an ongoing Obama administration initiative. Alongside Vice President Joe Biden, President Obama and the line-up of some of the most influential and revered sports stars of today are getting the message out there that violence against women is not okay.
The message of the '1 is 2 Many' ad is that once is simply not okay and not a justification. The PSA calls for men to intervene in situations they know of or see moving forward. As a reaction to the Violence Against Women Act of the United States that was recently renewed, but with great reticence on the part of some conservatives, the message is targeted at a young and impressionable audience who will be the leaders and men of today and tomorrow.
What's Driving This Trend
- Anti-violence Awareness Campaigns
- Opportunity for companies to create anti-violence campaigns using sports stars and other influential figures to effectively convey a message and reach a young audience.
- Men's Role in Preventing Violence Against Women
- Opportunity for companies to promote men's responsibility in preventing violence and offer solutions through their products, services, and messaging.
- Social Advocacy in Marketing
- Opportunity for companies to use social advocacy as a marketing tool to promote their brand while supporting a cause and addressing social issues.
Who This Affects Most
- Sports Marketing
- Sports Marketing companies can partner with anti-violence advocates and organizations to create campaigns and initiatives that reach a wide audience and promote positive social change.
- Consumer Goods
- Consumer Goods companies can create products and messaging that promote positive social change and empower men to take a stand against violence in their communities and personal relationships.
- Advertising
- Advertising agencies can focus on using their platform to create meaningful campaigns that address social issues and promote positive changes in society.
