The '1 is 2 Many' PSA ad featuring Jeremy Lin, Eli Manning, David Beckham and others is part of an ongoing Obama administration initiative. Alongside Vice President Joe Biden, President Obama and the line-up of some of the most influential and revered sports stars of today are getting the message out there that violence against women is not okay.
The message of the '1 is 2 Many' ad is that once is simply not okay and not a justification. The PSA calls for men to intervene in situations they know of or see moving forward. As a reaction to the Violence Against Women Act of the United States that was recently renewed, but with great reticence on the part of some conservatives, the message is targeted at a young and impressionable audience who will be the leaders and men of today and tomorrow.