The ECPAT USA child prostitution ad is sure to pull on some heartstrings as it aims to highlight the risk and consequences of such activities.
With soft lullaby tunes playing in the background meant to remind viewers that every child is somebody else's little baby -- it hopes to strike the empathetic chord within all of us. A highly original and visually disturbing video, it features the wooden and highly cultural Russian Matryoshka dolls as they emerge from each other and become diminutive in size. The concept acts as a metaphor for how every time a young girl is abused she loses a part of herself.
With the face of the campaign called Emma, she is featured in the video, on the home site of ECPAT as a learning tool for the cause and also as a hashtag (#meetemma) on Twitter.