The 'Social Media and Social Change' infographic explains the ways in which the measures of creating awareness and gathering funds have changed in the 21st century. Social media is a new way to connect people like never before, which means that the causes they support and care about are easy to share online. From Facebook to Twitter and everything in between, social media has become the easiest platform to creating social change.
One of the main critiques of this idea is that by 'sharing,' 'liking' and 'Tweeting' an idea, you don't actually change anything. However, giving exposure to an issue is more than doing nothing, and it has a better chance of reaching someone who can really can affect major change. Sometimes little things brings about big action.