'This is a Good Sign' is the perfect message to uplift anyone in any negative situation. Created and founded in 2012 by Eric Dennis, Good Signs started out to bring communities closer and for people to connect. It's essentially a positive message on a road sign for people when they need it most.
It's simple and straight forward and sends out one message that everyone will understand. The Good Signs mission is to start a movement towards ultimate harmony and to maintain optimism through the use of just one object: a sign. Every single person shares a commonality of trying to stay happy and move along. Bumps along the way sometimes present a setback, but with a simple reminder, we'll always remember to stay positive.
This is a Good Sign is a simple and fast way to get a positive message from one person to another.
Key Themes Behind This Trend
- Positive Road Messaging
- Opportunity for companies to create technology that displays positive messages on road signs to uplift individuals.
- Creating Community Connection
- Opportunity for companies to design ways to bring communities closer together.
- Simplifying Positive Reinforcement
- Opportunity for companies to develop simple ways to reinforce positivity and optimism in everyday life.
Where This Applies
- Transportation
- Opportunity for the transportation industry to incorporate positive messaging into traffic signs.
- Marketing/advertising
- Opportunity for marketing and advertising companies to partner with Good Signs to spread positivity and create brand awareness.
- Technology
- Opportunity for technology companies to create tools that display positive messages on devices or road signs for individuals in need of a boost.
