New Bubbly

Affluent consumers are indulging themselves with champagne-related products
Implications - Description
Champagne has long been a symbol of luxury and indulgence, two of the most yearned for product traits of the past year. Trend Hunter has featured everything from opulent champagne bottles and accessories to $11,000 bottles of Dom Perignon and edible hibiscus flowers that add to the lavish experience.

Implications
The number of high-net-worth North Americans has grown exponentially in the past few years, and so has the demand for luxury products. It’s important to note that these items aren’t just sought after by “old money” – they’re also popular with “emerging affluents” in the Boomer and Generation X segments.
SCORE: 5.3
Hot Top 6 Examples: 145,761 Total Clicks Nov 06 - Dec 07
Popularity
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DEMOGRAPHICS
Caesars Pocono Resorts - In Room Champagne Glass Hot Tub
SCORE: 6.9
Viral 105,649 Clicks Pub: Feb 9, 07
Caesars Pocono Resorts
In Room Champagne Glass Hot Tub
Romantic Getaways for Valentine's day. This themed resorts are offering romance and luxury with heart shaped beds, pools and their famous champagne glass jacuzzis. " It’s the Month of Love at Caesars… [More]
$1,275 Champagne - Perrier Jouet is World's Most Expensive Bubbly
SCORE: 6.2
V. Hot 12,460 Clicks Pub: Nov 8, 06
$1,275 Champagne
Perrier Jouet is World's Most Expensive Bubbly
The new Perrier Jouet Belle Epoque line will be the world’s most expensive champagne at $1,275 per bottle.  This release times perfectly with the fact that most of the top Hip Hop artists have been… [More]
Sparkling Vodka - The Champagne of Vodkas
SCORE: 5.7
Hot 8,215 Clicks Pub: Nov 9, 06
Sparkling Vodka
The Champagne of Vodkas
A long-waited vodka dream ironically came from England. As some magazines would call it "the champagne of vodkas" the O2 vodka is the world's first sparkling vodka. Produced by the International English… [More]
Edible Flower Art - Wild Hibiscus In Syrup
SCORE: 5.8
Warm 6,723 Clicks Pub: Aug 18, 07
Edible Flower Art
Wild Hibiscus In Syrup
For that extra-special occasion when you really want to crank up the wow-factor, you can impress your guests when you serve an ultra-exotic glass of champagne. Here's the best part - it won't cost a fortune.… [More]
Champagne Beer - Adding Glitz & Glam To Your Beer
SCORE: 4.4
Warm 5,945 Clicks Pub: Nov 18, 06
Champagne Beer
Adding Glitz & Glam To Your Beer
Recently showcased among the many beers at the Beertopia World Beer Festival in New York was this unique new product – Champagne Lager (Or Champagne Beer as it is known in the US). This innovative new… [More]
$11,000 Champagne - A Dom Expensive Luxury
SCORE: 3.1
Mild 6,769 Clicks Pub: Aug 23, 07
$11,000 Champagne
A Dom Expensive Luxury
1995 was a really good year for Dom Perignon champagne. So good that the Matsuzakaya Department Store in Japan is selling the first 5 of 100 for $11,000 each. The bottles are numbered and 'elaborately'… [More]
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