Swiss Army Style

Everyone's favorite multi-purpose pocket knife finds even more ways to appeal
Implications - How do you make the best multi-purpose pocket knife even better? Make it niche-specific by adding Swarovski crystals, MP3 players, lighters and USB keys. These products take an already popular item and modify it to cater to niche markets. Applying innovative concepts to a product that already has mass appeal is a safer approach than taking a chance on something completely new.
SCORE: 4.2
Warm Top 6 Examples: 66,647 Total Clicks Jan 06 - Aug 08
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DEMOGRAPHICS
USB Knives - Swiss Army's ‘Swissbit' Comes with a 2 GB USB
SCORE: 6.2
V. Hot 13,034 Clicks Pub: Jan 25, 06
USB Knives
Swiss Army's ‘Swissbit' Comes with a 2 GB USB
Do you really use your Swiss Army knife? I doubt it. Maybe if it had a 2gb USB key... "The specialists at Swissbit have once again proven that there is often far more to something than first meets… [More]
Pretty Pocket Protection - Pimped Swiss Army Knife
SCORE: 4.2
Hot 16,264 Clicks Pub: Aug 31, 07
Pretty Pocket Protection
Pimped Swiss Army Knife
The Swiss really know how to bling it on! Who says pocket knives have to be masculine? The snazzy new Swiss Army knives were designed for the woman looking for some pretty practicality in her pocket...… [More]
Caring Knives - Swiss Army Peace Knife
SCORE: 3.5
Warm 15,894 Clicks Pub: Mar 21, 08
Caring Knives
Swiss Army Peace Knife
Designers Qian Jiang, Yiying Wu & Carolina Flores' Swiss Peace Knife is a reinterpretation and re-design of the famous Swiss Army Knife with a message of peace and love. The Swiss Peace Knife is a multi-functional… [More]
Luxury Swiss Army USBs - Diamond-Encrusted Swissmemory
SCORE: 4.8
Warm 6,889 Clicks Pub: Aug 26, 08
Luxury Swiss Army USBs
Diamond-Encrusted Swissmemory
Jewellery memory sticks offer first class travel for your information too. The Swissmemory USB Pen Drives are a top of the range gift for the guy who has it all. Stylish, chic and not available everywhere!… [More]
MP3 Swiss Army Knife
SCORE: 2.5
Mild 7,289 Clicks Pub: Nov 27, 06
MP3 Swiss Army Knife
Everybody knows the original Swiss Army Knife, but did you know, that switzerland has now there own MP3-Player? Now Victorynox launched a MP3-Player also encluding the practical multi-tool accessories… [More]
Giant Swiss Army Knives - 10-in-1 Garden Tool
SCORE: 4.1
Mild 7,277 Clicks Pub: May 23, 08
Giant Swiss Army Knives
10-in-1 Garden Tool
The 10-in-1 Garden Tool design appears strangely to an oversized Victorionox Swiss Army Kinfe with different components. As a multi-functional unit, this tool can make for cost and storage efficiency,… [More]
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