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Performance Pillows

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Cushions now cater to more than comfort needs


Implications - Ready for a bedtime story? This one is about pillows, namely the Gumnetic Chewy Pad consisting of old chewing gum (a pillow that’s biodegradable), another one with a wireless camera and finally, a pillow that analyzes sleep patterns. Consumers are looking to get more value and utility from even the most basic products, and pillows are definitely some of the most basic products out there.
 Score:
5.3
Warm
Top 6 Examples:
144,964 Total Clicks
Date Range:
Oct 07 - Dec 08
Popularity  
Activity  
Freshness  
DEMOGRAPHICS

Featured Examples


Durex Puts Ugly on Your Pillow
 Score:
5.3
Peaked and Viral
54,048 Clicks in 289 w
Pub: Oct 31, 07

Durex Puts Ugly on Your Pillow

"Last Longer" Campaign
It may be counterintuitive, but the folks at Durex in New Zealand have boosted their condom sales 28% by giving away pillowcases with realistic images of rather unattractive people on them. But you know… [More]

Glowing Pillow Case
 Score:
6
Peaked and Hot
15,878 Clicks in 288 w
Pub: Nov 6, 07

Glowing Pillow Case

Wake With Light
It can get pretty tough to wake-up before the sun rises, but this nifty invention takes the darkness out of dawn. The Glo pillow works like an alarm, only instead of stimulating the sleeper audibly, it… [More]

Guerrilla Hotel Pillows
 Score:
5.5
Peaked and Hot
30,526 Clicks in 240 w
Pub: Oct 6, 08

Guerrilla Hotel Pillows

“Sleep on Boobs” Wonderbra Campaign
The ever creative Wonderbra brand went for a humorous, ambient advertising approach with this unusual campaign that was deployed in hotels and beauty parlors in China. Pillows with graphic images of the… [More]

Heated Body Pillows
 Score:
5.4
Peaked and Warm
15,459 Clicks in 245 w
Pub: Sep 5, 08

Heated Body Pillows

LightMates to Replace Life Mates?
Can the LightMate body pillow really replace the warmth of human companionship? The talented Francesca Lanzavecchia, who has designed the some amazingly fashionable body braces, has also designed the LightMate,… [More]

Personalized Hotel Pillows
 Score:
5.2
Peaked and Warm
13,343 Clicks in 229 w
Pub: Dec 23, 08

Personalized Hotel Pillows

Hotels.com Lets You Customize Your Own Photo Sheets
Ladies, how would you like to share a hotel room with Robert Pattinson? Picture Pillow cases could let you do that. Not a Twilight fan? Surely you know what it's like to miss loved ones on the road. These… [More]

3 in 1 Designs
 Score:
4.9
Peaked and Warm
15,710 Clicks in 265 w
Pub: Apr 21, 08

3 in 1 Designs

Forever Blanket is Also Pillow & Mattress
Recently showcased at Milan Design Week 2008, the Forever Blanket by BCXSY is a pillow, mattress and blanket, all in one design. The Forever Blanket is fashioned after the Möbius strip with its continuous… [More]


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Surprisingly Innocent Underwear Ads
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