Performance Pillows

Cushions now cater to more than comfort needs
Implications - Ready for a bedtime story? This one is about pillows, namely the Gumnetic Chewy Pad consisting of old chewing gum (a pillow that’s biodegradable), another one with a wireless camera and finally, a pillow that analyzes sleep patterns. Consumers are looking to get more value and utility from even the most basic products, and pillows are definitely some of the most basic products out there.
SCORE: 5.3
Warm Top 6 Examples: 163,115 Total Clicks Oct 07 - Dec 08
Popularity
Activity
Freshness
DEMOGRAPHICS
Durex Puts Ugly on Your Pillow - "Last Longer" Campaign
SCORE: 6.9
Viral 55,913 Clicks Pub: Oct 31, 07
Durex Puts Ugly on Your Pillow
"Last Longer" Campaign
It may be counterintuitive, but the folks at Durex in New Zealand have boosted their condom sales 28% by giving away pillowcases with realistic images of rather unattractive people on them. But you know… [More]
Glowing Pillow Case - Wake With Light
SCORE: 5.2
Hot 19,339 Clicks Pub: Nov 6, 07
Glowing Pillow Case
Wake With Light
It can get pretty tough to wake-up before the sun rises, but this nifty invention takes the darkness out of dawn. The Glo pillow works like an alarm, only instead of stimulating the sleeper audibly, it… [More]
Guerrilla Hotel Pillows - “Sleep on Boobs” Wonderbra Campaign
SCORE: 5.8
Hot 33,155 Clicks Pub: Oct 6, 08
Guerrilla Hotel Pillows
“Sleep on Boobs” Wonderbra Campaign
The ever creative Wonderbra brand went for a humorous, ambient advertising approach with this unusual campaign that was deployed in hotels and beauty parlors in China. Pillows with graphic images of the… [More]
Heated Body Pillows - LightMates to Replace Life Mates?
SCORE: 5.2
Warm 17,704 Clicks Pub: Sep 5, 08
Heated Body Pillows
LightMates to Replace Life Mates?
Can the LightMate body pillow really replace the warmth of human companionship? The talented Francesca Lanzavecchia, who has designed the some amazingly fashionable body braces, has also designed the LightMate,… [More]
Personalized Hotel Pillows - Hotels.com Lets You Customize Your Own Photo Sheets
SCORE: 4.1
Warm 14,198 Clicks Pub: Dec 23, 08
Personalized Hotel Pillows
Hotels.com Lets You Customize Your Own Photo Sheets
Ladies, how would you like to share a hotel room with Robert Pattinson? Picture Pillow cases could let you do that. Not a Twilight fan? Surely you know what it's like to miss loved ones on the road. These… [More]
3 in 1 Designs - Forever Blanket is Also Pillow & Mattress
SCORE: 4.3
Warm 22,806 Clicks Pub: Apr 21, 08
3 in 1 Designs
Forever Blanket is Also Pillow & Mattress
Recently showcased at Milan Design Week 2008, the Forever Blanket by BCXSY is a pillow, mattress and blanket, all in one design. The Forever Blanket is fashioned after the Möbius strip with its continuous… [More]