I love these funny and somewhat refreshingly innocent ads for Wonderbra because they are unexpected from such an erotic brand. The ads feature three scenarios of a dad/son combo where the son puts his hand over his dad's eyes to block his vision of the tempting site of the girl with the wonderbra (we assume, as only the dad/son are featured) while the kids invariably stare. It is funny because it is usually the other way around. The cool and light ads were created by Publicis Conseil ad agency, Paris, France with photography by David Harriman and Olivier Altmann as executive creative director.
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Concept: Surprisingly Innocent Underwear Ads
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Segment: Neutral, 18-55
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