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Personalized Hotel Pillows

Hotels.com Lets You Customize Your Own Photo Sheets

— December 23, 2008 — Art & Design
Ladies, how would you like to share a hotel room with Robert Pattinson? Picture Pillow cases could let you do that. Not a Twilight fan? Surely you know what it's like to miss loved ones on the road. These photo pillow cases from hotels.com will help ease your loneliness by letting you bring your favorite people with you wherever you go.

Hotels.com is letting you personalize your own pillow cases with pictures submitted via their website, so you’ll never feel too far away from your sweetheart, your baby… or if you want, Robert Pattinson or Jennifer Aniston.

“As a frequent traveller myself, I know how tough it can be to be separated from partners and kids. While this might not be quite the same as falling asleep next to your loved one, we hope that this reminder of home will bring a smile to those business travellers who have to be away from friends and family – particularly over Christmas,” says Alison Couper, director of communications for Hotels.com.

The idea is brilliant, especially for the modern nomad. A few other excellent, yet a little quirkier, ideas for pillow cases and bed sheets can be found below.
Trend Themes
1. Customized Pillow Cases - Disruptive innovation opportunity: Hotels and retailers can create personalized pillow case services to cater to the emotional needs of travelers or individuals who are away from loved ones.
2. Photo Bed Sheets - Disruptive innovation opportunity: Hotels and e-commerce platforms can offer customizable photo bed sheets for a more personal and comforting experience for guests.
3. Emotional Connectivity - Disruptive innovation opportunity: Businesses can explore emotional connectivity technologies, such as virtual reality or augmented reality, to create immersive experiences that provide a sense of connection with loved ones
Industry Implications
1. Hotel - Disruptive innovation opportunity: Hotels can offer personalized amenities, such as customized pillow cases and bed sheets, to enhance the guest experience and differentiate themselves from competitors.
2. E-commerce - Disruptive innovation opportunity: E-commerce platforms can introduce personalized photo products, like customized bed sheets, to cater to the emotional needs of customers and provide unique offerings.
3. Technology - Disruptive innovation opportunity: Technology companies can develop emotional connectivity solutions, such as virtual reality or augmented reality, to bridge the gap between individuals who are physically separated.
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