After featuring a few subtle Wonderbra ads, it's time to lose the subtlety with this in your face ad.
Boom, bang, my boobs broke the glass! That is the jest of this Wonderbra ad that turns boobs into a weapon of mass destruction.
Created by Publicis Frankfurt, Germany, the ad is used in outdoor ad shells. I personally think it's a bit much for an outdoor ad where young kids can see it. It would be fine inside a magazine, but not on the streets. I guess German kids are lucky, I know I would have liked it as a kid!
The ad was created with creative directors Nico JÃ¼nger, Stefan Leick; art director Hendrik Frey, and photographers Johannes Krzeslack and Marischa Altenheim.
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Stats for Glass-Breaking Ads
Trending: Older & Warm
Research: 7,938 clicks in 405 w
Interest: 4 minutes
Concept: Glass-Breaking Ads
Related: 69 examples / 53 photos
Segment: Females, 18-35
Comparison Set: 25 similar articles, including: colorful cinematic burgers, creamer-branded pop-up cafes, and x-rated interactive games.
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