By: lourdes sanchez bayas -
Published: May 21, 2008 Updated: Aug 15 2011 • References: uncommongoods
Since the television has become such an integral part of our household, it was only a matter of time before the remote control ended up tucked in a pillow for an ergonomic TV-watching experience. The organic cotton and hemp pillow comes with an embroidered illustration of a remote and a pocket to put the remote in.
The hand-made hemp and organic cotton pillows come in black and white and are priced at $116.
Implications - These pillows are effective at garnering consumer attention because they identify a consumer problem, the frequent loss of remote controllers, and try to solve it in a transparent manner. Corporations may consider manufacturing a locator product to help consumers find lost possessions.