Pillow fight clubs, leagues and commercials have viral potential
Implications - Public pillow fights are pre-arranged events in which people are informed on the location of the fight often with little warning. Pillows are hidden at these locations beforehand and, at the sound of a whistle, are unleashed for public bashing. Pillow fight clubs have become a cultural form of flash mobbing around the world. The majority of promotion for these events takes place online, with people learning about them through blogs, social networking sites and instant messaging (a tactic known as smartmobbing).
Trend Themes
1. Public Event Flashmobbing - Public pillow fights have become a form of flash mobbing around the world, with people learning about them through blogs, social networking sites and instant messaging.
2. Pillow Fighting as a Sport - Pillow fighting has now become a sport, and a Pillow Fight League has been established, introducing rules and training for ultimate pillow fighters.
3. Digital Gaming - Pillowfight, a mobile video game, targets niche demographics with particular interests such as cheerleading, French maids, and glam fighters.
Industry Implications
1. Sports Industry - Tapping into the sport industry and creating new leagues, training programs, and competitions for pillow fighting enthusiasts.
2. Event Planning Industry - Organizing innovative and exciting events like public pillow fights, and utilizing social media to promote and attract attendees.
3. Gaming Industry - Developing digital games that cater to niche demographics with unique and specific interests.
7 Featured
58,059 Total Clicks
Date Range:
Feb 06 — Nov 07
Trending:
Hot
Consumer Insight Topics:
