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YouTubevertising
Exploiting YouTube as an ad medium, from placement to sponsoring a YouTube star
Description - YouTube is fast becoming an advertising medium in its own right. While no dominant model has emerged, we know that you can pay for direct ad entry, host a user generated commercial contest, leverage an existing YouTube star or try to create your own viral videos. Implications - Ads on YouTube are an acknowledgment that millions of consumers spend as much, if not more, time on the internet as they do on any other media form. It’s also a powerful platform for direct brand interaction. As the demographic shifts from traditional to new media, YouTubevertising is a logical next step for advertisers to capture the attention of consumers.
| Score: 5.6 |
Warm
Top 6 Examples:
Date Range:31,167 Total Clicks Aug 07 - Aug 09 |
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Featured Examples | |||||||||||
Diesel Disco Dance LessonsFootwear Ad is The Next Viral VideoDiesel's latest online campaign for the Freezy Sneaker shoes takes a 1970’s video of a Finnish Disco Celebrity, mashed up to promote a new sneaker design, that is decidedly 80’s. Try and make sense… [More] |
Virtual Cooking ClassesCulinary YouTubeWith the raving success of cooking shows on TV, taking culinary endeavours online was the next logical step. Vancouver-based MakeMySupper is a pioneer in virtual recipe sharing.
Now you can share your… [More] |
Extreme Stunt YouTube AdsKobe Bryant Jumps Over Aston Martin for NikeLos Angeles Lakers superstar shooting guard Kobe Bryant did a YouTube ad for Nike where, in an act of macho bravado, he jumps over an Aston Martin car coming straight at him at 50 miles per hour. Nicely… [More] | |||||||||
Online Girlfriend RecruitingPeter Chao Takes to YouTube to Find His Next Gal PalThere is now a new way available for those that are
single to broadcast their single status and find a partner on the internet. Peter Chao is now looking for a potential girlfriend of his dreams by posting… [More] |
Viral Dr. Pepper Ad Spoofs Chocolate RainCherry Chocolate Rain by Tay ZondayTo market Dr. Pepper's Diet Cherry Chocolate flavor, they launched a viral campaign featuring the already young baritone YouTube sensation, Tay Zonday, 25 in a remake of the song that made him famous,… [More] |
YouTube Recruiting (Part 2)Cistercian Monks Get Universal Music DealTrend Hunter has published other musicians who had their big break via YouTube, myspace or other social networks; but now a YouTube video is to thank for Austrian Cistercian Monks getting a world-wide… [More] | |||||||||
