YouTubevertising

Exploiting YouTube as an ad medium, from placement to sponsoring a YouTube star
Description - YouTube is fast becoming an advertising medium in its own right. While no dominant model has emerged, we know that you can pay for direct ad entry, host a user generated commercial contest, leverage an existing YouTube star or try to create your own viral videos.

Implications - Ads on YouTube are an acknowledgment that millions of consumers spend as much, if not more, time on the internet as they do on any other media form. It’s also a powerful platform for direct brand interaction. As the demographic shifts from traditional to new media, YouTubevertising is a logical next step for advertisers to capture the attention of consumers.
SCORE: 5.5
Warm Top 6 Examples: 31,727 Total Clicks Aug 07 - Aug 09
Popularity
Activity
Freshness
DEMOGRAPHICS
Diesel Disco Dance Lessons - Footwear Ad is The Next Viral Video
SCORE: 6.1
Hot 7,241 Clicks Pub: Oct 18, 07
Diesel Disco Dance Lessons
Footwear Ad is The Next Viral Video
Diesel's latest online campaign for the Freezy Sneaker shoes takes a 1970’s video of a Finnish Disco Celebrity, mashed up to promote a new sneaker design, that is decidedly 80’s. Try and make sense… [More]
Virtual Cooking Classes - Culinary YouTube
SCORE: 5.6
Warm 7,375 Clicks Pub: Aug 25, 07
Virtual Cooking Classes
Culinary YouTube
With the raving success of cooking shows on TV, taking culinary endeavours online was the next logical step. Vancouver-based MakeMySupper is a pioneer in virtual recipe sharing. Now you can share your… [More]
Extreme Stunt YouTube Ads - Kobe Bryant Jumps Over Aston Martin for Nike
SCORE: 5.6
Warm 5,122 Clicks Pub: Apr 19, 08
Extreme Stunt YouTube Ads
Kobe Bryant Jumps Over Aston Martin for Nike
Los Angeles Lakers superstar shooting guard Kobe Bryant did a YouTube ad for Nike where, in an act of macho bravado, he jumps over an Aston Martin car coming straight at him at 50 miles per hour. Nicely… [More]
Online Girlfriend Recruiting - Peter Chao Takes to YouTube to Find His Next Gal Pal
SCORE: 5.4
Warm 3,491 Clicks Pub: Aug 7, 09
Online Girlfriend Recruiting
Peter Chao Takes to YouTube to Find His Next Gal Pal
There is now a new way available for those that are single to broadcast their single status and find a partner on the internet. Peter Chao is now looking for a potential girlfriend of his dreams by posting… [More]
Viral Dr. Pepper Ad Spoofs Chocolate Rain - Cherry Chocolate Rain by Tay Zonday
SCORE: 4.9
Warm 4,203 Clicks Pub: Nov 30, 07
Viral Dr. Pepper Ad Spoofs Chocolate Rain
Cherry Chocolate Rain by Tay Zonday
To market Dr. Pepper's Diet Cherry Chocolate flavor, they launched a viral campaign featuring the already young baritone YouTube sensation, Tay Zonday, 25 in a remake of the song that made him famous,… [More]
YouTube Recruiting (Part 2) - Cistercian Monks Get Universal Music Deal
SCORE: 5
Warm 4,295 Clicks Pub: Mar 23, 08
YouTube Recruiting (Part 2)
Cistercian Monks Get Universal Music Deal
Trend Hunter has published other musicians who had their big break via YouTube, myspace or other social networks; but now a YouTube video is to thank for Austrian Cistercian Monks getting a world-wide… [More]