Spirit Reinvention

The world of vodka is providing us with viral examples of beverage reinvention
Implications - As one of the world’s most popular distilled beverages, vodka is a product in which companies must infuse with novelty or superior branding to ensure their product rises above the rest. Innovative packaging, high end additives or unique attributes can help them gain appeal over the masses. These novel vodka beverage ideas represent how an internationally common good can rise above the competition if the right marketing angle or packaging approach is taken.
SCORE: 5.6
Hot Top 6 Examples: 74,541 Total Clicks Nov 06 - Nov 07
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Energy Vodka - P.I.N.K. Vodka is Infused With Caffeine & Guarana
SCORE: 5.5
V. Hot 15,807 Clicks Pub: May 27, 07
Energy Vodka
P.I.N.K. Vodka is Infused With Caffeine & Guarana
Looking for the ultimate party drink? One that will give you just as big a rush as an energy drink? Then look no further than P.I.N.K. Vodka it's infused with caffeine and guarana (the same stuff that's… [More]
Luxury Liquor Secrets - Gold Flakes Vodka Has the Midas Touch
SCORE: 6.2
V. Hot 18,821 Clicks Pub: Aug 27, 07
Luxury Liquor Secrets
Gold Flakes Vodka Has the Midas Touch
French Vodka company, Shaw-Ross Importers, is ready to take the Russian staple to a whole new level of luxury -- by infusing it with real gold! The liquor is a fusion of purified underground spring water,… [More]
Diamond Filtered Vodka - £540,000 A Bottle
SCORE: 6.4
V. Hot 13,874 Clicks Pub: Apr 7, 07
Diamond Filtered Vodka
£540,000 A Bottle
Diva Vodka is triple distilled, filtered through Nordic birch charcoal to purify then passed through a sand of crushed diamonds and gems. Now this is the bit I love - adorning each bottle is an intense… [More]
Spring Water + Alcohol = Smirnoff Source Looks Like a Bottle of Water
SCORE: 6.4
Hot 11,222 Clicks Pub: Jul 20, 07
Spring Water + Alcohol = Smirnoff Source Looks Like a Bottle of Water
Packaged to look like bottled water, Smirnoff Source tastes like vodka with a hint of citrus, but is actually a malt beverage. It is being marketed as an alternative to light beers; it is lighter in taste,… [More]
Sparkling Vodka - The Champagne of Vodkas
SCORE: 5.6
Hot 8,328 Clicks Pub: Nov 9, 06
Sparkling Vodka
The Champagne of Vodkas
A long-waited vodka dream ironically came from England. As some magazines would call it "the champagne of vodkas" the O2 vodka is the world's first sparkling vodka. Produced by the International English… [More]
Booze Yourself Beautiful - VeeV Acai Spirit
SCORE: 3.6
Warm 6,489 Clicks Pub: Sep 18, 07
Booze Yourself Beautiful
VeeV Acai Spirit
Liquor that is good for you is the latest trend among A-List Celebrities and Veev Spirit is the newest addition to this list. Veev is a 60-proof white spirit that contains the antioxidant fruit, Acai from… [More]
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