Absolut New Orleans
Implications - Absolut has increasingly embraced regional markets with specially branded vodka bottles; this design for New Orleans helped benefit survivors of Hurricane Katrina. Its flavor, which blends two signature profiles of New Orleans' regional cuisine, appeals to tourists and locals alike, while its charitable appeal helps win consumer favor in the crowded flavored-vodka market. Companies can mimic this strategy by creating "local" alcohol that reflects the vibe of a particular area.Stats for Limited Edition Flavor Trending: Older & Average
Traction: 6,034 clicks in 379 w
Interest: 4 minutes Concept: Limited Edition Flavor
Related: 66 examples / 51 photos
Segment: Neutral, 18-35 Comparison Set: 24 similar articles, including: haunting halloween ads, supercharged wireless speakers, and delicate modern housewares.