Absolut Nights Nordic Spice is Ready to Shoot
Michael Hemsworth — September 20, 2023 — Lifestyle
The Absolut Nights Nordic Spice is the second addition to the brand's shot range that's formulated with spiced flavors and fruit-forward notes in mind to make it the perfect option for consumers to try out this fall.
The spirit is inspired by spices traditionally used in Nordic culture, and boasts a vodka base with green cardamom, ginger and apple flavors for a fruity yet spicy profile. The spirit features a 35% ABV and is recommended served ice cold and straight up with apple juice or ginger ale as the chaser. The product comes in electric green glass bottles as a way to pay homage to the culture of nighttime city streets in Nordic locations. The spirit will make its debut in China this month ahead of a global rollout starting in January 2024.
Director for Product Portfolio and Innovation at The Absolut Group Nancy Baghdadi commented on the Absolut Nights Nordic Spice saying, "The night out has always been Absolut Vodka’s heartland, but today’s generation of partygoers have an appetite for bolder flavours and innovative drinks. Absolut Nights Nordic Spice, like our first drink in the new shot range, Absolut Nights Smoky Piña, was another opportunity for us to tap into local culture through urban mixes with global appeal.”
The spirit is inspired by spices traditionally used in Nordic culture, and boasts a vodka base with green cardamom, ginger and apple flavors for a fruity yet spicy profile. The spirit features a 35% ABV and is recommended served ice cold and straight up with apple juice or ginger ale as the chaser. The product comes in electric green glass bottles as a way to pay homage to the culture of nighttime city streets in Nordic locations. The spirit will make its debut in China this month ahead of a global rollout starting in January 2024.
Director for Product Portfolio and Innovation at The Absolut Group Nancy Baghdadi commented on the Absolut Nights Nordic Spice saying, "The night out has always been Absolut Vodka’s heartland, but today’s generation of partygoers have an appetite for bolder flavours and innovative drinks. Absolut Nights Nordic Spice, like our first drink in the new shot range, Absolut Nights Smoky Piña, was another opportunity for us to tap into local culture through urban mixes with global appeal.”
Trend Themes
1. Spiced Vodka-based Shots - The introduction of spiced vodka-based shots offers consumers a unique and flavorful drinking experience that caters to their preference for bolder flavors.
2. Fruit-forward Spirits - The use of fruit-forward notes in spirits introduces a refreshing twist to traditional flavors, appealing to a new generation of partygoers seeking innovative drinks.
3. Cultural Homage Packaging - The use of electric green glass bottles pays homage to the culture of nighttime city streets in Nordic locations, adding a visually captivating element to the drinking experience.
Industry Implications
1. Alcoholic Beverage Industry - The introduction of spiced vodka-based shots and fruit-forward spirits presents an opportunity for alcoholic beverage brands to capture the attention of consumers seeking unique and innovative drink options.
2. Nightlife and Entertainment Industry - By offering new and exciting spiced vodka-based shots and fruit-forward spirits, nightlife and entertainment venues can enhance their drink menus and cater to the evolving preferences of partygoers.
3. Packaging Industry - The use of distinctive packaging designs, such as the electric green glass bottles, creates an opportunity for the packaging industry to provide visually appealing and culturally inspired options for alcoholic beverages.
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