Lake Hour Brings Movie-Making Sensibility to the Cocktail Space
Laura McQuarrie — August 9, 2023 — Lifestyle
References: lakehour & prnewswire
Lake Hour is a new venture from film producer Richard Peete and Actor Wyatt Russell and the pair set out to bring fun and innovation to a ready-to-drink space that they saw as "quite corporate and stale." Richard Peete, Co-CEO of Lake Hour, said in a press release, "In a day and age when all we seem to do is look at our phones, we felt like bringing a movie-making sensibility to this brand was something that we could execute well and hopefully create something more than just a drink."
Lake Hour is now introducing itself to the world with fresh and inspiring flavors like Honeysuckle Ginger with vodka, Peach Jasmine with vodka, Rosemary Yuzu with vodka and Watermelon Cucumber with tequila. With real juice, pure cane sugar and no artificial ingredients, Lake Hour brings a fresh perspective to the cocktail space.
Lake Hour is now introducing itself to the world with fresh and inspiring flavors like Honeysuckle Ginger with vodka, Peach Jasmine with vodka, Rosemary Yuzu with vodka and Watermelon Cucumber with tequila. With real juice, pure cane sugar and no artificial ingredients, Lake Hour brings a fresh perspective to the cocktail space.
Trend Themes
1. Film-inspired Cocktails - Lake Hour combines the worlds of film and mixology to create innovative cocktails that bring a fresh perspective to the ready-to-drink space.
2. Flavorful Innovations - Lake Hour introduces fresh and inspiring flavors like Honeysuckle Ginger, Peach Jasmine, Rosemary Yuzu, and Watermelon Cucumber to take the cocktail experience to new heights.
3. Authentic Ingredients - Lake Hour uses real juice, pure cane sugar, and avoids artificial ingredients, providing a healthier and more natural option for cocktail enthusiasts.
Industry Implications
1. Beverage Industry - Lake Hour's film-inspired cocktails disrupt the ready-to-drink space, bringing a fresh perspective and innovative flavors to the beverage industry.
2. Mixology Industry - Lake Hour's combination of film-making sensibility and mixology expertise opens up new opportunities for creativity and flavor innovation in the mixology industry.
3. Entertainment Industry - Lake Hour's fusion of film and cocktails creates a unique and entertaining experience that can be leveraged within the entertainment industry for events and immersive experiences.
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