The Sol Duc hard seltzers have been announced by Aston Manor in the UK as an upcoming range of refreshments for consumers who are looking for a low-calorie way to enjoy premium flavor and more. The drinks will come in three flavor options when they launch on September 25 including Raspberry & Rose, Strawberry & Lime and Rhubarb & Ginger. The drinks will be packaged in 330ml cans and features 5% ABV to make them well-suited as a lighter libation for consumers to choose.
Aston Manor Marketing Controller Calls O'Brien explained the inspiration behind the Sol Duc hard seltzers saying, "Consumers more than ever are seeking balanced options to support their lifestyle, but with this, the expectation for full flavor and no compromise still stands. They want transparency and honesty in their products, with great taste to boot. We’ve achieved this with Sol Duc and can’t wait to see the consumer reaction when it launches.”
Why This Trend Is Growing
- Low-calorie Premium Drinks
- Low-calorie premium drinks infused with artisanal flavors are trending in the beverage industry.
- Hard Seltzer Market Expansion
- The hard seltzer market is expanding with the introduction of new flavor options.
- Transparency in Products
- More consumers are seeking transparency and honesty in their products.
Industries Being Reshaped
- Beverage Industry
- The beverage industry has an opportunity to innovate and offer low-calorie premium drinks infused with artisanal flavors.
- Alcoholic Beverage Industry
- The alcoholic beverage industry can tap into the trend of hard seltzer market expansion by introducing new flavor options.
- Consumer Packaged Goods Industry
- The consumer packaged goods industry has a chance to cater to consumers seeking transparency and honesty in their products.
