The Champagne of Vodkas
Implications - Alcohol culture is increasingly mixing up ingredients and recipes, creating innovative cocktail ideas. This reflects the young alcohol consumer and their wish to try new things, especially in a loose setting that involves social drinking and entertainment activities. Marketers can fuse classic alcohol products with a more trendy ingredient in order to appeal to the young urban consumer who is acutely aware of drinking trends and social status.Stats for Sparkling Vodka Trending: Older & Warm
Traction: 8,349 clicks in 423 w
Interest: 4 minutes Concept: Sparkling Vodka
Related: 42 examples / 32 photos
Segment: Neutral, 18-35 Comparison Set: 15 similar articles, including: top 100 tech ideas in december, top 100 eco trends of 2014, and re-imagined fairy tales.