Beauty by Consumption

We love to eat and look beautiful; marketers are helping us do both
Implications - Consumers have become so accustomed to multi-tasking that many now expect the products they consume to offer multiple uses as well. Dozens of new products are touting their ingredients as beneficial to one's health, such that food without function or beauty products that don’t have alternate benefits are becoming a thing of the past. For established brands, this is an innovative way to diversify their product categories.
SCORE: 4.6
Warm Top 6 Examples: 51,727 Total Clicks Jun 06 - Sep 08
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DEMOGRAPHICS
Drink Yourself Beautiful - BORBA Skin Care Products
SCORE: 6.2
Hot 12,484 Clicks Pub: Aug 6, 07
Drink Yourself Beautiful
BORBA Skin Care Products
Recent developments in the beauty industry are bringing drinkable cosmetics on the market. BORBA Skin Care Products is one such company and claims that sipping on their products will provide beauty benefits… [More]
Cosmetic Soft Drinks - L'Oreal and Coca Cola Launch Lumaé
SCORE: 5.9
Hot 9,116 Clicks Pub: Mar 27, 07
Cosmetic Soft Drinks
L'Oreal and Coca Cola Launch Lumaé
Coca-Cola has signed with L' Oreal in an agreement to launch a new skin enhancing beverage. The product will be called Lumaé and will be a beverage based on tea targeted towards women over 25 years old… [More]
Ingestible Deodorant - Fight Sweat Pits With Chlorophyll
SCORE: 4.2
Hot 8,100 Clicks Pub: Oct 21, 07
Ingestible Deodorant
Fight Sweat Pits With Chlorophyll
You didn't misread the title -- there really is an ingestible deodorant, and it's actually good for you. By consuming chlorophyll, your body naturally stops producing offensive odors caused by sweating.… [More]
Booze Yourself Beautiful - VeeV Acai Spirit
SCORE: 3.6
Warm 6,547 Clicks Pub: Sep 18, 07
Booze Yourself Beautiful
VeeV Acai Spirit
Liquor that is good for you is the latest trend among A-List Celebrities and Veev Spirit is the newest addition to this list. Veev is a 60-proof white spirit that contains the antioxidant fruit, Acai from… [More]
Eat Your Way to Healthier Skin - Borba Skin-Care Chocolates
SCORE: 3.4
Warm 4,112 Clicks Pub: Jun 8, 06
Eat Your Way to Healthier Skin
Borba Skin-Care Chocolates
BORBA is the company behind a revolution in food and skincare. Taking a holistic view BORBA makes a range of supplements that make you beautiful from the inside out . Ranging from skin treatment gummi… [More]
Bottled Natural Beauty - Nestle Glowelle Anti-Aging Drinks
SCORE: 4
Warm 11,368 Clicks Pub: Sep 18, 08
Bottled Natural Beauty
Nestle Glowelle Anti-Aging Drinks
Nestlé--a company better known for chocolate--has branched into nutricosmetics: products taken orally that benefit the skin. The company’s newly launched ‘Glowelle’ beverage is touted as beauty in a bottle.… [More]
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