Cosmetic simulation, imagine adjustment and digital beauty detection are changing
Implications - As we continue to strive for beauty and body perfection, it’s no wonder plastic surgery is a fast-growing beauty trend. Over 10 million cosmetic surgery procedures are performed each year in the U.S. alone, and that number is rising sharply. While marketers have long tapped into human insecurities, virtual makeover software and improved surgical technologies allow us to make even more drastic “improvements”.
Trend Themes
1. Virtual Makeover Software - Improved surgical technologies and virtual makeover software allow for even more drastic cosmetic improvements without the need for physical procedures.
2. Facial Beauty Detection Software - The development of facial measurement software that can determine levels of attractiveness can offer potential business opportunities in the entertainment, cosmetics, and plastic surgery industries.
3. High-definition Makeup - As visual technology shifts towards high-definition, makeup artists and producers are introducing new products designed to provide the perfect look in close-up situations.
Industry Implications
1. Cosmetics - The cosmetic industry can benefit from the development of virtual makeup software and high-definition makeup designed for close-up situations.
2. Plastic Surgery - Facial beauty detection software can provide potential opportunities for plastic surgery to improve, while virtual surgery experimentation offers a safer and easier way for people to explore possibilities.
3. Entertainment - The entertainment industry can take advantage of facial beauty detection software to improve casting, while high-definition makeup can provide a flawless look for on-screen actors and actresses.
