DEMOGRAPHICS
ALL TRENDS
Container Housing
Enhanced Ubiquity
Retromusement
Organic Eating
Spirit Reinvention
BBQtastic
Odd Edibilities
Culinary Fusion v2
Offbeat Beverages
Anti-Bacterial Fun
TechnoMassage
Web 2.0 Cameras
Embracing Blogs
Taboo Mediums
Brand Intoxication
Pink Marketing
YouTubevertising
Tween Targeting
Custom Retro
The Nexus of Denim
Boundary Shattering
Beauty by Consumption
Convertible Couture
Digital Beauty
Street Style
Glowing Fashion
Style Over Tradition
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Enhanced Ubiquity
Adding a hint of flavor, cause or theme is enough to turn something ubiquitous
Implications - Anything infused with uniqueness, opulence or creativity is favored over the bland, and that includes items of necessity and survival. As much as water is a necessity, numerous companies have also found ways to turn hydration into a memorable experience. For example, Balance Water is infused with wildflower essences to promote balance and well being. By adding design or detail, objects can easily achieve luxury status, thereby retailing for more than they would in a more basic state. Consumers increasingly defining themselves through their possessions; there is a demand to stand out, appear affluent and have objects of exclusivity.
| Score: 3.1 |
Mild
Top 6 Examples:
Date Range:33,837 Total Clicks Nov 06 - Nov 07 |
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Featured Examples | |||||||||||
Oxygenated Bottled WaterOGO's H20We have seen flavored water, colored water, vitamin water and here comes Oxygen Water by OGO. OGO's bottled water is infused with 200 mg of 02 per liter. OGO is presented in beautiful round bottles with… [More] |
Eau So CoolMetroMint Spearmint DrinkCheers to being cool! MetroMint is an unsweetened, zero-calorie water infused with the refreshing test of real mint. I came across the bottles of retro-print MetroMint at my local health food store and… [More] |
Flower Flavored WaterThe Balance Water Company has introduced 3 new products into the bottled water category. Billed as world firsts the simple but sophisticated design encases a non-flavored, non-colored, and non-allergenic… [More] | |||||||||
Cucumber WaterFor Beauty, Health and FlavourSpotted at the hottest spots in Las Vegas was cucumber water. Glasses of ice cold h2o infused with the juice of the refreshingly cool vegetable, and garnished with skin-on slices are the chic way to chill.… [More] |
Vitamin Enriched Water by VizInfuse Vitamins Yourself for Longer Lasting EnergyApparently vitamin and energy drinks lose their potency when infused into water and the longer the bottle sits the more energy is lost. Viz has come up with a new water drink that the consumer infuses… [More] |
Hawaiian Deep Sea Drinking WaterEver swallow Ocean water? Well now you can and it tastes great. Mahalo water made from 100% Hawaiian Deep Sea Water claims to offer the purest water on earth. Deep Sea Water contains a very high amount… [More] | |||||||||
