Enhanced Ubiquity

Adding a hint of flavor, cause or theme is enough to turn something ubiquitous
Implications - Anything infused with uniqueness, opulence or creativity is favored over the bland, and that includes items of necessity and survival. As much as water is a necessity, numerous companies have also found ways to turn hydration into a memorable experience. For example, Balance Water is infused with wildflower essences to promote balance and well being. By adding design or detail, objects can easily achieve luxury status, thereby retailing for more than they would in a more basic state. Consumers increasingly defining themselves through their possessions; there is a demand to stand out, appear affluent and have objects of exclusivity.
SCORE: 4.8
Mild Top 4 Examples: 17,965 Total Clicks Sep 08 - Aug 13
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DEMOGRAPHICS
Fruit-Infused Dispensers - This Drink Dispenser Will Make Drinking Water Easier
SCORE: 6.4
Warm 7,816 Clicks Pub: Aug 3, 13
Fruit-Infused Dispensers
This Drink Dispenser Will Make Drinking Water Easier
Many people have difficulty consuming their daily amount of water, but with this drink dispenser, forcing water down will be easier. Since water lacks any real taste, there are many people who... [More]
Herb-Infusing Pitchers - The Postfossil 'Stir It' Carafe by Anna Blattert Creates Refreshing Drinks
SCORE: 3.8
Mild 3,922 Clicks Pub: May 30, 12
Herb-Infusing Pitchers
The Postfossil 'Stir It' Carafe by Anna Blattert Creates Refreshing Drinks
Create refreshing summer drinks with the Postfossil ‘Stir It’ Carafe by Anna Blattert. The glass vial is constructed with a cork stopper and a wire cage where herbs and flavors can be... [More]
Energy-Replenishing Drinks - Vitamin Water Installs Cellphone Chargers in Billboards
SCORE: 4.1
Mild 2,024 Clicks Pub: Jul 19, 11
Energy-Replenishing Drinks
Vitamin Water Installs Cellphone Chargers in Billboards
Vitamin Water, in collaboration with Crispin Porter + Bogusky, launched an innovative new ad campaign which hopes to direct attention to the drink's restorative properties by adding cellphone chargers… [More]
Funky Bottled Tea - Bombilla Organics
SCORE: 2.4
Untested 4,203 Clicks Pub: Sep 25, 08
Funky Bottled Tea
Bombilla Organics
I recently have the chance to sample the new Pure Tea line from Bombilla and I have to say… they are delicious! The Pure Teas come in oolong tea, white tea, green tea and green jasmine tea and they are… [More]
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