Trends 
Newsletter 
Trend Reports 
Presentations 
Tools 
Add a Trend 
About 
Ben Preiss
Durex Puts Ugly on Your Pillow - "Last Longer" Campaign (VIDEO)
[Edit]
[Edit]
It may be counterintuitive, but the folks at Durex in New Zealand have boosted their condom sales 28% by giving away pillowcases with realistic images of rather unattractive people on them.
But you know things work differently south of the equator; it’s hot in the winter, and cold in the summer. So, maybe butt ugly gets them hot, and hot gets them cold. They probably should have put a picture of a sheep on there. Go figure?
To highlight this product benefit, DDB Auckland from New Zealand distributed limited edition pillow sleeves at Erotica. As a result, the Durex stand was inundated, increasing sales by 28%. It was such a hit with the guys that hundreds more pillow cases were printed and sold in D.vice sex stores as a continuation of the promotion.
(cubeme)
 |
 |
 |
Read More: core77 Via: cubeme
 |
|
 |
 |
