Prodigy

"Last Longer" Campaign

By: Ben Preiss - Published:   Updated: Aug 17 2011 • References: core77 & cubeme
It may be counterintuitive, but the folks at Durex in New Zealand have boosted their condom sales 28% by giving away pillowcases with realistic images of rather unattractive people on them.

But you know things work differently south of the equator; it's hot in the winter, and cold in the summer. So, maybe butt ugly gets them hot, and hot gets them cold. They probably should have put a picture of a sheep on there. Go figure?

Implications - Limited edition pillow sleeves were distributed at Erotica, resulting in a massive increase in sales, as the booth overtook the Durex stand. The overwhelming of success of the promotion had profitable end results for the brand. D.Vice sex stores printed and sold hundreds more of the cases.

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