"Last Longer" Campaign
But you know things work differently south of the equator; it's hot in the winter, and cold in the summer. So, maybe butt ugly gets them hot, and hot gets them cold. They probably should have put a picture of a sheep on there. Go figure?
Implications - Limited edition pillow sleeves were distributed at Erotica, resulting in a massive increase in sales, as the booth overtook the Durex stand. The overwhelming of success of the promotion had profitable end results for the brand. D.Vice sex stores printed and sold hundreds more of the cases.