Wonder how the umbrella stays up? It doesn't take much imagination to figure out! This Wonderbra advertisements touts the magnificence of the cleavage-enhancing underwear the company is known for. Clever!
Might one call this an umbreastlla?
Sure, it's not raining in the photo, but that's not the point. This is like those girls that can carry a beer between her boobs; she's the envy of a lot of other women!
I wonder how the men would feel about the umbrella bra. On the one hand, she must have a smashing dÃ©colletage. On the other hand, she's got an extra hand free to carry more shopping... which means more damage to the bank account!
The campaign was created by Julien Hablainville and published in December 2007.
Check out some more Wonderbra ads:
Stats for 5 Clever Underwear Ads
Trending: Older & Warm
Research: 8,593 clicks in 437 w
Interest: 4 minutes
Concept: 5 Clever Underwear Ads
Related: 55 examples / 42 photos
Segment: Females, 18-35
Comparison Set: 20 similar articles, including: octopus-inspired massagers, salty fish snack packaging, and vitamin-infusing water bottles.
5 Clever Underwear Ads
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