Swiss Army Knife Packs the Kitchen Into the Swissarmius

The Swissarmius is a cutlery holder replicated from the traditional Swiss Army Knife. This perfect storage solution has everything down to a tee with the color and placement of cutlery. The Swissarmius looks like a giant version of the ever-so-popular Swiss Army Knife.

Swissarmius comes with four compartments to ensure kitchen organization. I think this would go great in a modern bachelor’s pad.

Implications - Companies with a trusting consumer base have the ability to expand their product line into other industries. Consumers with a sense of brand loyalty will trust this decision, and delight in the plethora of new products. If a company wishes to tap into a new industry, they should incorporate new products into their line which still reflect their brand identity.