MP3 Swiss Army Knife

By: Lena White - Published:   Updated: Jul 7 2011 • References:
Everybody knows the original Swiss Army Knife, but did you know, that switzerland has now there own MP3-Player?

Now Victorynox launched a MP3-Player also encluding the practical multi-tool accessories such as scissors, nail-file, knife blade. A lot of emphasis was also placed on the exterior design. The knife handles are shiny silver – aesthetic and elegant. It comes with an external mote controle in a funny swiss design and headphones.

Implications - Modern-day consumers are looking for items that offer an element of convenience in their daily lives. Products that complete more than one function at a time are appealing to those with fast-paced lifestyles. In order to attract more shoppers to its brand, a company could focus on this multitasking aspect.

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Concept: MP3 Swiss Army Knife
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Segment: Males, 18-35
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