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Swiss Army Peace Knife

By: Ayman - Published:   Updated: Mar 24 2011 • References: yankodesign
Designers Qian Jiang, Yiying Wu & Carolina Flores' Swiss Peace Knife is a reinterpretation and re-design of the famous Swiss Army Knife with a message of peace and love.

The Swiss Peace Knife is a multi-functional handy pocket tool that houses a pill box, bandages, disinfectant spray and whistle.

... All you need is love

Implications - Originally, tools like the Swiss Army knife was about providing people with the proper tools in survival situations. In a world starved for convenience, however, consumers want even more. Now, pocket knives are offering USBs, LED lights and other items useful for on-the-go living. Rather than for the survivalist, pocket knives are being marketed towards everyday folk who love convenience just as much as adventurers who love venturing outdoors. Stats for Caring Knives Trending: Older & Mild
Traction: 16,921 clicks in 366 w
Interest: 4 minutes
Concept: Caring Knives
Related: 55 examples / 42 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: rugged motorcycle concepts, winter endurance challenges, and convenient seafood dinners.