Swiss Army Peace Knife

By: Ayman - Published: Mar 21, 2008   Updated: Mar 24 2011 • References: yankodesign
Designers Qian Jiang, Yiying Wu & Carolina Flores' Swiss Peace Knife is a reinterpretation and re-design of the famous Swiss Army Knife with a message of peace and love.

The Swiss Peace Knife is a multi-functional handy pocket tool that houses a pill box, bandages, disinfectant spray and whistle.

... All you need is love

Implications - Originally, tools like the Swiss Army knife was about providing people with the proper tools in survival situations. In a world starved for convenience, however, consumers want even more. Now, pocket knives are offering USBs, LED lights and other items useful for on-the-go living. Rather than for the survivalist, pocket knives are being marketed towards everyday folk who love convenience just as much as adventurers who love venturing outdoors. Stats for Caring Knives Trending: Older & Mild
Research: 17,835 clicks in 422 w
Interest: 4 minutes
Concept: Caring Knives
Related: 42 examples / 32 photos
Segment: Neutral, 18-55
Comparison Set: 15 similar articles, including: sleek breast pump redesigns, grant application concierge services, and gothic film eateries.