Cooking Lessons 2.0

The web is enabling consumers of varying culinary caliber
Implications - We are increasingly seeking creativity and customization, as seen by the growing DIY market. Men and women of all ages are showing greater willingness to learn and apply new skills (like cooking), which creates a huge market for programs and products that allow people to create and learn from experts around the world. YouTube members now offer virtual cooking classes, chefs are offering culinary tips by email, and even children and teens are expressing interest in improving their skills in food preparation.
SCORE: 3.9
Mild Top 3 Examples: 15,418 Total Clicks Nov 06 - Dec 07
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DEMOGRAPHICS
Virtual Cooking Classes - Culinary YouTube
SCORE: 5.6
Warm 7,389 Clicks Pub: Aug 25, 07
Virtual Cooking Classes
Culinary YouTube
With the raving success of cooking shows on TV, taking culinary endeavours online was the next logical step. Vancouver-based MakeMySupper is a pioneer in virtual recipe sharing. Now you can share your… [More]
Seaside Summer Chef Camps - Teens Learn to Cook at the Marriott
SCORE: 5
Warm 5,102 Clicks Pub: Apr 16, 07
Seaside Summer Chef Camps
Teens Learn to Cook at the Marriott
Cooking has gained incredible popularity due to the influx of culinary TV shows. The Food Network has become a favourite channel among all ages, spurring a generation of teens to consider careers in cookery.… [More]
Messaging Chef Support - Get Cooking Help by E-mail
SCORE: 0.9
Untested 2,927 Clicks Pub: Nov 22, 06
Messaging Chef Support
Get Cooking Help by E-mail
Always messing up when trying to cook? Websites like ChefsLine.com and Chefs.com will provide you with advice via email and instant-messaging. This online cooking support is pretty cool given the recent… [More]
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