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Cooking Lessons 2.0

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The web is enabling consumers of varying culinary caliber


Implications - We are increasingly seeking creativity and customization, as seen by the growing DIY market. Men and women of all ages are showing greater willingness to learn and apply new skills (like cooking), which creates a huge market for programs and products that allow people to create and learn from experts around the world. YouTube members now offer virtual cooking classes, chefs are offering culinary tips by email, and even children and teens are expressing interest in improving their skills in food preparation.
 Score:
3.2
Mild
Top 4 Examples:
18,903 Total Clicks
Date Range:
Nov 06 - Dec 07
Popularity  
Activity  
Freshness  
DEMOGRAPHICS

Featured Examples


Virtual Cooking Classes
 Score:
3.2
Peaked and Warm
7,143 Clicks in 303 w
Pub: Aug 25, 07

Virtual Cooking Classes

Culinary YouTube
With the raving success of cooking shows on TV, taking culinary endeavours online was the next logical step. Vancouver-based MakeMySupper is a pioneer in virtual recipe sharing. Now you can share your… [More]

Seaside Summer Chef Camps
 Score:
4.2
Peaked and Warm
5,078 Clicks in 322 w
Pub: Apr 16, 07

Seaside Summer Chef Camps

Teens Learn to Cook at the Marriott
Cooking has gained incredible popularity due to the influx of culinary TV shows. The Food Network has become a favourite channel among all ages, spurring a generation of teens to consider careers in cookery.… [More]

Beat Baking
 Score:
3.8
Peaked and Chilly
3,773 Clicks in 333 w
Pub: Jan 29, 07

Beat Baking

Rules of Thumb for Cooking Up a Nice Beat
Want a 411 on how to cook up a beat? Beardy man (Darren Foreman) UK beat-box champion, runs through a few rules of thumb whilst baking beats. Who woulda thunk you could cook up such a tasty treat with… [More]

Messaging Chef Support
 Score:
2.6
Peaked and Chilly
2,909 Clicks in 342 w
Pub: Nov 22, 06

Messaging Chef Support

Get Cooking Help by E-mail
Always messing up when trying to cook? Websites like ChefsLine.com and Chefs.com will provide you with advice via email and instant-messaging. This online cooking support is pretty cool given the recent… [More]


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