Charity 2.0

Cutting-edge charities are getting creative
Description - With tight marketing budgets, cutting-edge charities are pushing the boundaries when it comes to fundraising activities, publicity stunts (e.g. men walking in high heels for charity), leveraging technology (e.g. donating in virtual worlds and vending machine donations), and aligning with niche interests (fashion sales for charity).

Implications - What charities or issues resonate most with your consumers? What can your organization do to generate positive publicity in an unusual way for a good cause?
SCORE: 3.5
Warm Top 6 Examples: 51,626 Total Clicks Aug 06 - Nov 07
Popularity
Activity
Freshness
DEMOGRAPHICS
Glow in the Dark Lingerie - Playtex Glows for Charity
SCORE: 6.4
V. Hot 22,781 Clicks Pub: Apr 23, 07
Glow in the Dark Lingerie
Playtex Glows for Charity
Playtex has released a line of glow in the dark lingerie to celebrate the 10th anniversary of its Moonwalk Charity. During this year's Moonwalk, actress Lisa Faulkner and GMTV star Kate Garraway will… [More]
Simplifying Donations - Charity Vending Machines
SCORE: 5.8
V. Hot 8,825 Clicks Pub: Aug 21, 06
Simplifying Donations
Charity Vending Machines
Appearing across Japan recently is something called the “charity vending machine,” which allows users to donate their change to such good causes as environmental conservation and child welfare at the push… [More]
Men in High Heels Walking for Charity
SCORE: 2.1
Warm 7,799 Clicks Pub: Oct 9, 07
Men in High Heels Walking for Charity
Although not the first example, men in Calgary, Alberta, walked nearly a mile in high heels to raise money for charity.  The men raised more than $143,000 to support the YWCA Crisis Housing Fund... [More]
Celebrities Design Swarovski Jackets for Charity
SCORE: 2.2
Mild 4,171 Clicks Pub: Sep 26, 07
Celebrities Design Swarovski Jackets for Charity
This Fall, Hollywood stars have joined forces with crystal leader Swarovski to design one-of-a-kind denim jackets to benefit SOS Children’s Villages the world’s largest charity for orphaned and abandoned… [More]
Deface Value - Phil Collins Albums Defaced by Celebrities for Charity
SCORE: 1.9
Mild 4,525 Clicks Pub: May 12, 07
Deface Value
Phil Collins Albums Defaced by Celebrities for Charity
Phil Collins’ No Jacket Required and Face Value vinyl sleeves will be defaced by celebrities and artists for an auction to raise funds for the 'Children In Hunger' charity. Tracy Emin, Fatboy Slim,… [More]
Second Life Charity Event - World's Largest Coffee Morning
SCORE: 2.7
Mild 3,525 Clicks Pub: Sep 28, 07
Second Life Charity Event
World's Largest Coffee Morning
More Second Life trends? Coffee again? You bet, only this time, they're combined, and for a cause. Second Life hosted its first "World's Largest Coffee Morning" today to celebrate the online game's brand… [More]