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Sexy Vegan is Still Viral
Charity 2.0
Unique Over Tradition
Innovations for the Blind
Celebrity YouTubing
Living While Senior
Tattoo 2.0
Web Enabled Activism
Modern Veganism
Facebook Fascination
Rental Culture
Ugly Love
Culturally Sensitive Toys
Pet Humanization
Wallpaperific
Focal Kitchen or Bust
Getting Personal With DNA
Nouveau Toilette
Swiss Army Style
Boring Reborn
Design Over Function
Packaging Repackaged
Storage Gone Stylish
Performance Pillows
Toilet Paper as a Medium
Routine Enhanced
Bamboozled
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Charity 2.0
Cutting-edge charities are getting creative
Description - With tight marketing budgets, cutting-edge charities are pushing the boundaries when it comes to fundraising activities, publicity stunts (e.g. men walking in high heels for charity), leveraging technology (e.g. donating in virtual worlds and vending machine donations), and aligning with niche interests (fashion sales for charity). Implications - What charities or issues resonate most with your consumers? What can your organization do to generate positive publicity in an unusual way for a good cause?
| Score: 3.5 |
Warm
Top 6 Examples:
Date Range:48,685 Total Clicks Aug 06 - Nov 07 |
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Glow in the Dark LingeriePlaytex Glows for CharityPlaytex has released a line of glow in the dark lingerie to celebrate the 10th anniversary of its Moonwalk Charity. During this year's Moonwalk, actress Lisa Faulkner and GMTV star Kate Garraway will… [More] |
Simplifying DonationsCharity Vending MachinesAppearing across Japan recently is something called the “charity vending machine,” which allows users to donate their change to such good causes as environmental conservation and child welfare at the push… [More] |
Men in High Heels Walking for C...Although not the first example, men in Calgary, Alberta, walked nearly a mile in high heels to raise money for charity. The men raised more than $143,000 to support the YWCA Crisis Housing Fund... [More] | |||||||||
Celebrities Design Swarovski Jackets for CharityThis Fall, Hollywood stars have joined forces with crystal leader Swarovski to design one-of-a-kind denim jackets to benefit SOS Children’s Villages the world’s largest charity for orphaned and abandoned… [More] |
Deface ValuePhil Collins Albums Defaced by Celebrities for CharityPhil Collins’ No Jacket Required and Face Value vinyl sleeves will be defaced by celebrities and artists for an auction to raise funds for the 'Children In Hunger' charity.
Tracy Emin, Fatboy Slim,… [More] |
Second Life Charity EventWorld's Largest Coffee MorningMore Second Life trends? Coffee again? You bet, only this time, they're combined, and for a cause. Second Life hosted its first "World's Largest Coffee Morning" today to celebrate the online game's brand… [More] | |||||||||
