Men in High Heels Walking for Charity
[Edit]
Although not the first example, men in Calgary, Alberta, walked nearly a mile in high heels to raise money for charity. The men raised more than $143,000 to support the YWCA Crisis Housing Fund for woman and children who have been victims of domestic violence.
The spectacle has attracted headline attention, and locally became a viral story. This would suggest that the concept could be leveraged around the world.
However, I quickly discovered that this concept has been used around the world in similar, small fund rasiers. For example, here are articles from: Iowa, Utah and Milwaukee.
I am sure there are even more examples, but the point is that no one has really stepped it up to make this a national charity or something with a lot more marketing behind it.
Via: canada
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