Rockstar

Playtex Glows for Charity

By: Jeremy Gutsche - Published: Apr 23, 2007 • References: playtex
Playtex has released a line of glow in the dark lingerie to celebrate the 10th anniversary of its Moonwalk Charity. During this year's Moonwalk, actress Lisa Faulkner and GMTV star Kate Garraway will sport the glow in the dark lingerie, and we can expect the product to be launched thereafter.

The Moonwalk Charity was born from Nina Barough's vision. 10 years ago, Nina and 12 of her friends power walked the New York Marathon in their bras to raise money for Breast Cancer Research. Since the first walk, the charity has raised nearly £27 million. To further build on this concept, the Playtex Moonlit Marathon takes the concept to a new level. Roughly 15,000 walkers now charge through the street in decorated bras.

You can find out more about the May 19th Moonwalk HERE. Stats for Glow in the Dark Lingerie Trending: Older & Buzzing
Research: 23,657 clicks in 470 w
Interest: 4 minutes
Concept: Glow In The Dark Lingerie
Related: 55 examples / 42 photos
Segment: Females, 18-55
Comparison Set: 20 similar articles, including: edible chocolate love notes, family-friendly projectors, and group hang matchmaking apps.