Appearing across Japan recently is something called the "charity vending machine," which allows users to donate their change to such good causes as environmental conservation and child welfare at the push of a button. These machines have been well received by consumers, who enjoy being able to contribute to a cause that interests them when they buy a canned or bottled drink.
Drinks maker Ito En has linked up with the Japanese Organization for International Cooperation in Family Planning (JOICFP) and last year began setting up vending machines that dispense drinks with White Ribbon stickers attached. The machines are presently in use in eight locations, including in front of the building in Tokyo’s Shinjuku district that houses JOICFP.
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