Ugly Love

From beauty pageants to canine contests, almost anything ugly attracts attention
Implications - Ordinary, or even ugly, is being considered attractive. This growing trend may be driven by a combination of curiosity and the human need to relate, as the majority of the population doesn’t fall under the typical beauty umbrella personified in mainstream media today. Our culture is learning to embrace all physical attributes as beautiful; it is a celebration of uniqueness rather than adaptation of industry standards. In order to gain favor with the masses, companies are looking for representative icons that make people feel good about themselves rather than inferior, particularly with the physical traits generally association with beauty.
SCORE: 5.4
V. Hot Top 6 Examples: 240,552 Total Clicks Mar 07 - Sep 08
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Modeling Agency for Ugly People - The UGLY Model Agency
SCORE: 6.7
Viral 40,308 Clicks Pub: Oct 3, 07
Modeling Agency for Ugly People
The UGLY Model Agency
UGLY Model Agency is a UK and NY based modeling agency that specializes in promoting "ugly" or unattractive models. The agency, founded in 1969, claims to be the best character agency in the world. Specifically,… [More]
Durex Puts Ugly on Your Pillow - "Last Longer" Campaign
SCORE: 6.9
Viral 55,905 Clicks Pub: Oct 31, 07
Durex Puts Ugly on Your Pillow
"Last Longer" Campaign
It may be counterintuitive, but the folks at Durex in New Zealand have boosted their condom sales 28% by giving away pillowcases with realistic images of rather unattractive people on them. But you know… [More]
Making Celebrities Ugly - Planet Hiltron
SCORE: 5.2
V. Hot 60,674 Clicks Pub: Jul 28, 07
Making Celebrities Ugly
Planet Hiltron
Planet Hiltron is a blog dedicated to reverting the flawless images of celebrities that we are constantly bombarded with. A kind of celebrity culture jamming which shows the true powers of Photoshop.… [More]
Cruel Ugliness Cures - The Genuine Ugly Bag
SCORE: 3.1
Hot 12,772 Clicks Pub: Jul 22, 08
Cruel Ugliness Cures
The Genuine Ugly Bag
I can’t believe the Ugly Bag is a real product. The Genuine Ugly Bag in the “Heavy Duty for Extra Ugliness” variety, has a sketch of a woman on it, with petite facial features... [More]
Ugly Pageants - The Award for the Ugliest Icelandic Native Goes to...
SCORE: 5.8
Hot 11,773 Clicks Pub: Mar 5, 07
Ugly Pageants
The Award for the Ugliest Icelandic Native Goes to...
Just a week ago Trend Hunter brought you Depth of Beauty Pageants, which are focused on inner beauty. Now, a town in Iceland is focused on the opposite; outer ugly. An article on Yahoo! tells about a… [More]
Unlikely Supermodels (UPDATE) - Ugly Agency Specializes in Odd Characters
SCORE: 4.8
Hot 59,120 Clicks Pub: Sep 8, 08
Unlikely Supermodels (UPDATE)
Ugly Agency Specializes in Odd Characters
Long ago, Trend Hunter introduced you to Ugly Modeling Agency, but today we are updating with a video and sample models. Ugly was founded in 1969. No, it’s not that before that people weren’t ugly...… [More]