Just a week ago Trend Hunter brought you Depth of Beauty Pageants, which are focused on inner beauty. Now, a town in Iceland is focused on the opposite; outer ugly.
An article on Yahoo! tells about a pageant for the saggiest, wrinkliest and most blemished person in a small town in Iceland. The event is on April 18 in the town of Isafjoerdur. The contest is open to all men and women who are at least 20 years old.
Stats for Ugly Pageants
Trending: Older & Warm
Research: 12,114 clicks in 482 w
Interest: 4 minutes
Concept: Ugly Pageants
Related: 55 examples / 42 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: reliable wifi platform, compact miniature computers, and experience-sharing social apps.
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