Just a week ago Trend Hunter brought you Depth of Beauty Pageants, which are focused on inner beauty. Now, a town in Iceland is focused on the opposite; outer ugly.
An article on Yahoo! tells about a pageant for the saggiest, wrinkliest and most blemished person in a small town in Iceland. The event is on April 18 in the town of Isafjoerdur. The contest is open to all men and women who are at least 20 years old.
Stats for Ugly Pageants
Trending: Older & Warm
Research: 12,112 clicks in 478 w
Interest: 4 minutes
Concept: Ugly Pageants
Related: 33 examples / 25 photos
Segment: Neutral, 18-35
Comparison Set: 12 similar articles, including: top 20 streetwear trends in may, safety-focused smart motorcycles, and natural movement sport ads.
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