The Award for the Ugliest Icelandic Native Goes to...

By: kyosuke0603 - Published: • References: 1trackmind
Just a week ago Trend Hunter brought you Depth of Beauty Pageants, which are focused on inner beauty. Now, a town in Iceland is focused on the opposite; outer ugly.

An article on Yahoo! tells about a pageant for the saggiest, wrinkliest and most blemished person in a small town in Iceland. The event is on April 18 in the town of Isafjoerdur. The contest is open to all men and women who are at least 20 years old. Stats for Ugly Pageants Trending: Older & Warm
Traction: 12,023 clicks in 407 w
Interest: 4 minutes
Concept: Ugly Pageants
Related: 46 examples / 35 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: brew-scented candles, top 100 marketing trends of 2014, and 20 humorous holiday ads.