Avant-Garde Chunky Metal And Gem Jewelry for Lanvin 2009
The chunky multi-toned metal jewelery was detailed with gigantic gemstones and massive black and white faux pearls.
Modern and symmetrical, the necklaces added a futuristic touch to vintage-styled dresses and feather hairpieces.
Metal accents also added flash to sleek handbags with gold chain shoulder straps, cuffs and tubular hair accessories.
Implications - Consumers have a desire to transcend the boundaries of the quotidian. This stems from the hyper-rational order of city living that has repressed the imagination. Companies should consider this the desires of this demographic and create marketing campaigns that offer the opportunity for escape.