Long ago, Trend Hunter introduced you to Ugly Modeling Agency, but today we are updating with a video and sample models.

Ugly was founded in 1969. No, it’s not that before that people weren’t ugly... In fact, it's not even REALLY about ugly people. The concept is based on the idea that talent agencies don't typically represent models who didn’t fit the mold. Accordingly, Ugly features everything from character models to wee folks and giants.

Simon Rogers launched Ugly for models who are unique and fit a special need. Rogers prefers to represent a cross-section of America rather than the Giselle Bundchens.